Developed digital and brand strategies for clients, using identity as a starting point while considering the full ecosystem: strategy conceptualization, project and campaign development, brand storytelling, and actions impacting positioning and purpose.

Led brand branding and marketing positioning strategies, both internally and externally, across three retail locations. Managed strategic partnerships, campaign creation, art direction for photoshoots, social media content development, ad investment management, and content writing.

Oversaw brand strategy and integrated communication, including brand creation, identity development, marketing strategies, campaign direction, and art direction for photoshoots. Created content for multiple communication channels and retail touchpoints.

Developed content and communication strategies for the successful rebranding of NGXʼs identity and logo, targeting new B2C consumers and expanding into major B2B department stores. Led the launch of NGXʼs first standalone store and e-commerce platform, exceeding sales targets and brand performance metrics.

Designed and executed the creative direction for communication and visual merchandising strategies. Led online and offline campaigns, digital marketing strategies, and social media initiatives, surpassing growth targets for brand awareness and consumer engagement among B2C customers and B2B retail buyers.

Developed comprehensive design projects with a focus on brand strategies, branding, and service, experience, and graphic design.