Execute and oversee the 2025–2026 commercial plan to position .EC domains locally and internationally. Develop commercial strategies for direct sales through a new web platform module. Lead educational partnerships promoting .EC domain usage. Establish a cooperation agreement with the Ministry of Production, Foreign Trade, Investments and Fisheries. Head the commercial, marketing, and sales departments (5 people). Report directly to the General Manager. Achieved a 10% increase in .EC domain sales in Q1 2025. Developed complementary products (hosting, VPS, SSL) with cost and profit margin analysis.

Cost and transfer price analysis for intercompany billing models using Power BI for the 2024 fiscal close.

Managed operations, administration, and sales (team of 52) with a focus on 10% sales increase. Oversaw the complete sales cycle, generating $125,000/month across 4 business units. Designed new pet care plans, increasing sales by 10%. Negotiated supplier contracts. Led stakeholder relationships and KPI reporting in marketing, sales, and administration. Directed trade marketing events to boost product demand. Planned and executed strategies across marketing, finance, operations, and sales. Implemented customer feedback systems, boosting satisfaction by 90% and reducing complaints by 30%.

Launched 4 new insurance products based on quarterly market research (15% improvement in product-client alignment). Increased brand visibility by 25% through media and PR campaigns (Forbes Ecuador interview). Formed 10+ strategic alliances with vet clinics and pet service providers, resulting in 30% growth in new clients. Developed a strategic plan and an eCommerce channel (Woocommerce). Applied Design Thinking in project management and innovation. Improved operational efficiency by 20%; reduced claims processing time from 30 to 15 days. Increased sales by 40% through monthly campaigns and B2B/eCommerce channels.

Reduced operational costs via process improvements and resource optimization. Improved transaction processing speed to enhance customer experience. Strengthened fraud prevention systems. Identified and resolved process inefficiencies. Handled high-value accounts: SRI, IESS, Schlumberger, vehicle financing. Achieved 100% on performance reviews for 2 consecutive years. Managed daily transaction operations and compliance with regulations.