Strategic leadership of branding and commercial partnerships, creation of integrated campaigns, development of brand platforms, management of co-branding projects, measurement frameworks, social listening, and trendspotting.

Global Brand, Content & Comms Strategy Director | Creative & Data-Driven Marketing | Consumer Insights Expert | Gaming & Influencer Planning and Partnerships

Led the development and execution of in-depth research projects using exploratory quantitative and qualitative methodologies, providing actionable insights and strategies for clients. Created and presented detailed reports on market trends and consumer behavior, driving strategic decision-making for marketing campaigns. Managed relationships with key stakeholders, ensuring effective communication of insights and recommendations. Clients: Volvo, Seara, Dasa, Clinica da Cidade, Roomo

Execution of exploratory quantitative and qualitative research, development of comprehensive reports, social listening analysis, and quantitative segmentation.

Development, implementation, and management of marketing, growth branding, and content strategies aligned with LATAM and LATAM Pass brand objectives, ensuring message consistency across all channels. Leadership of strategic planning and content teams in structuring, monitoring, and optimizing campaign strategies based on goals, KPIs, budget, market studies, and business opportunities. Management of partnerships with platforms, influencers, and content creators for the brand channel. Development of executive presentations with strategic plans and progress reports for senior management/C-levels. Conducting studies and research to develop service roadmaps for LATAM in both physical and digital environments, focusing on improving customer relations. Key Projects: Brand Repositioning, Instagram Local Launch, Mega Promo BBB 23, Farofa da GKAY

Development and implementation of branding and content strategies, planning processes, management of partnerships with influencers and content creators, integration of audience insights, and search behavior analysis.

Leadership of digital and offline marketing strategies, management of relationships with gaming platforms and influencers, and provision of cultural insight reports.

Developed and implemented digital and offline marketing strategies to promote gaming brands in Brazil and Latin America. Built and maintained relationships with marketing partners, platforms, influencers, and gaming communities. Defined and monitored KPIs to assess campaign success. Key Project: Intel and Twitch Partnership

Conducting market and competitor analysis, directing creative concepts, designing and implementing content and influencer strategies, localization of global campaigns, and facilitation of collaborative workshops.

Developed medium and long-term strategic plans based on market data analysis and business opportunities. Collaborated with marketing, sales, and operations teams to align strategies and ensure effective plan execution. Conducted competitive analysis and benchmarking to identify best practices and improvement opportunities. Developed executive presentations with performance reports for senior management. Managed digital content creation and distribution, ensuring message consistency and relevance. Developed social media strategies to increase brand engagement and online presence. Clients: Intel, Microsoft Xbox, Subway, Nissin, Netflix, Canon, Ajinomoto, United Airlines. Key Projects: Hack The City Project, Nissin Rock In Noodles

Coordinated CRM projects for clients like Vivo and Itaú, optimizing customer contact strategies. Ensured effective communication between BI, creative, and marketing teams. Maintained updated performance dashboards to track campaign progress.

Developed and implemented marketing strategies based on data analysis and insights for clients such as Ofner, Óticas Diniz, Usaflex, and Acnase. Coordinated daily marketing activities and ensured effective communication between teams.

Managed and developed brand content. Designed relevant campaigns for clients such as Universidade Mauá, Zorba, CPFL, Brasilit, Unimed, and Nespresso, positioning these brands to foster relationships and engage with consumers.

Led brand and product campaign strategy for GetNet, developing the market in the financial systems segment. Developed product-related projects through relevant content for brand positioning, including tutorial videos, digital influencer content, CRM, and significant partnerships.

Strategically developed campaigns and brand activations for clients such as Bradesco, Microsoft, and Nestlé, in collaboration with creative and media teams. Developed communication and market plans for promotions, partnerships, events, BTL (Below The Line), and in-store events.

Managed client portfolios. Developed creative and strategic briefings. Monitored billing and the delivery of media and creative teams, meeting established objectives and KPIs with clients. Direct interface with Compliance and Legal departments for strategy alignment, content validation, visual communication, promotions, and legal texts. Key Clients: DASA (Delboni, Alta, Lavoisier), Abbott (Diabetes Care), Novartis (Alcon), Natera (Panorama), Merck (Floratil)

Managed client portfolios, focusing on the development of creative and strategic briefings. Oversaw billing and the delivery of media and creative teams, ensuring they met the established objectives and KPIs with clients. Direct interface with Compliance and legal to align strategy and content validation, visual communication, promotions and legal texts. Clients: Boehringer, Uninove, Fuji