Partnered with executive leaders to define and implement a company-wide communications strategy and crisis plan for a legacy youth-centered activism platform. Managed and mentored an 8-person comms and marketing team that solves messaging problems, drives creative direction, scales six-figure marketing campaigns, launches impactful video productions, partnerships, and content projects that align with organizational goals. Managed relationships with external PR agencies to drive strategic initiatives that led to nearly 1,000 media placements in 2024 in publications like Wall Street Journal, Associated Press and CNN. Directed media partnerships with Amazon, BET, Paramount, General Motors, Gap, 3M, Her Campus, Blue Cross Blue Shield, and Roblox that led to 113k campaign actions taken by young people and 100k volunteer hours logged. Led communications team to receive a 2024 Anthem award in the mental health partnership category. Developed and managed a robust earned media and public relations plan to raise the profile of DoSomething and its leaders, including partnerships, speaking engagement strategy, thought leadership, and media pitch calendar. Organized 7 press conferences and roundtables and 50+ press briefs in support of key media moments; pitches and manages external engagements.

Repeatedly entrusted to develop and execute successful marketing and public relations strategies for 40 reputable brands focused on underrepresented groups in the health, nonprofit, tech, education, entertainment, and lifestyle sectors. Mentored, managed, and developed a high-performing executive team from junior to senior level. Established and/or managed 25 partnerships and sponsorships for clients with major brands including Uber, Mattel’s Barbie franchise, Fight for the Future, Dot Cards, Taliah Waajid, TLC’s Nina Kharoufeh, and more. Led DEI-centered tech education nonprofit (Ada Developers Academy) to 3x application rates for the software engineering program through innovative campaigns after receiving a $10 million grant from Gates Foundation. Developed and secured social impact campaign Take Back Our Internet for award-winning film production company (Exposure Labs) to encourage better technology and internet bills with renowned activist group Fight for the Future. Led team to secure over 1 billion online media impressions in 3 months for a health client (Dr. Seide) including placements in Forbes, Health Magazine, CBS, Glamour Mag etc. Landed a national press hit that correlated with a notable 66% increase in sales for a legacy lifestyle brand. Secured appearances and speaking opportunities for thought leaders at AfroTech, Sustainable Brands, AWS, Nonprofit New York Annual Conference.

Cultivated and maintained relationships with key opinion leaders, content creators, and press contacts to secure media placements across national outlets. Executed celebrity monthly gifting suite for 6 clients resulting in national mentions from high-profile figures like Tyra Banks, Alyssa Milano, Gwen Stefani etc. Led new consumer product beauty brand Fragrancelock rollout to be awarded Best in Beauty by Allure Magazine. Expertly managed 4 clients' social media accounts and provided strategic creative direction.

Conducted media outreach that secured placements in NBC, Parents Magazine, The Wendy Williams Show etc. Designed captivating graphic design and communication design elements for media kits, logos, magazine layouts for 30 lifestyle clients. Secured United Nations speaking opportunity at Speak Up Women Conference for entrepreneur client. Coordinated events, appearances, and interviews for up to 25 clients in the lifestyle, fashion, and CPG space.

Spearheaded media relations efforts at boutique PR agency resulting in strategic placements in renowned media outlets such as Good Morning America, Washington Post, NBC, CBS, Ellen Show, Health Magazine, Bethenny Frankel Show, Allure Magazine, Geekwire, Essence, Dr Oz, and Marie Claire. Developed operational procedures, SOPS, and protocols for junior staff of fifteen. Produced client shoots from concept ideation and contracts, through post-production for lifestyle brands. Oversaw press run for Shaquille O’Neal’s partnership with health campaign with the brand Zyppah reaching millions in platforms including Bloomberg, TMZ, The Dr. Oz show, US Weekly. Secured 9 paid sponsorships in a 30-day period for a lifestyle client’s flagship event. Successfully managed influencer partnership campaigns, contributing to a 12-15% increase in online audience growth and engagement for Montessori school client. Garnered 74 national press placements for a client within a 5-month period for a health client. Curated brand messages, visual identities, and marketing strategies for 10 lifestyle and fashion accounts.

Supported VP of Marketing by authoring blogs, newsletters, press releases, scripts, and whitepapers on behalf of C-Suite. Achieved a 94% growth in the Facebook following through strategic social media management. Developed storyboards for company video advertisements that increased B2B sales.