Responsible for Operations of the business unit, including budget control, patient logistics, invoicing and DSO control. Led operations of the first business unit to successfully enter and lead the health tourism niche in Panama, representing 20% of the institution’s total sales. Optimized overtime generated by the business unit's care team, reducing it by 35%. Implemented international billing methodology and collection agreements with international clients. Established links with international insurers and designed a personalized service program for patients, increasing sales by an average of 18%.

Responsible for establishing the annual budget, strategic plan and marketing plan, fulfillment of positioning projects related to Pharmaxis USA on the region. Search for new clients and business development. Development of the Quality Management System, monitoring and controlling of key indicators.

Responsible for managing marketing strategy and budget execution for Solmedical Holding in the region (10 brands); research and development projects for portfolio renovation; supervising 3 Product Managers; directly in charge of managing relations with Medical Director, Sales Director, Medical Promotion and international companies represented by the company.

Responsible of portfolio development for Colombia and Latin America, obtaining licenses from international companies. Negotiation of key contract terms in legal, regulatory, commercial and marketing aspects.

Responsible for planning, coordinating and implementing positioning activities for the Orphan Drugs product line; coordination of product specialists sales force (6 people) research of new products for the local territory.

Responsible for planning, coordinating and implementing positioning activities for the products of the phlebology and skin care lines - coordination of the medical promotion force in charge (4 people) - Advanced wound care line was later added to my portfolio.

Responsible of consolidation of commercial and administrative information of the business unit (costs, inventories, market research and strategic planning reports); coordination of medical events nationwide, P&L forecasts; market research through IMS and prescription software for new products launch.