Led the Corporate Digital Design team, ensuring visual alignment across all markets. Directed art direction and visual guidelines for the website and social media in all Yanbal markets. Supervised the creation of graphic and audiovisual content for digital campaigns, product branding, and omnichannel visual strategies. Developed visual identities for special digital campaigns, ensuring coherence and differentiation in international markets. Optimized digital identity, strengthening the brand presence on social media. Created impactful presentations for senior management and international teams, aligned with the brand's visual strategy.

Designed and optimized Yanbal.com, including landing pages, email marketing, and blogs, enhancing UX/UI and user interaction across multiple markets. Created graphic assets for digital campaigns, social media, and advertising (ADS). Implemented improvements in the website's visual communication to reinforce brand identity.

Supervised and designed visual guidelines for graphic, audiovisual, and printed materials targeted at internal and external audiences across international markets. Ensured consistency and application of the brand's look & feel across all graphic and corporate materials. Created and oversaw visual identities for special campaigns and internal/external communication strategies. Collaborated with multidisciplinary teams to strengthen Yanbal's visual identity in global campaigns.

Designed image guidelines for graphic materials (print and digital) aimed at internal and external audiences. Developed new signage for offices, factories, and distribution centers, enhancing corporate visual identity. Supported the web team in updating and optimizing graphic elements for Yanbal.com.

Designed visual strategies and communication materials for the Information Security department and Operations Vice Presidency. Developed key graphic materials for the corporate staff, improving the dissemination of strategic messages within the organization.