Boosted the online presence of the MarketBook publication by improving search engine visibility. Traveled to several distribution points in Mexico to oversee the circulation and delivery logistics of the trade publication, MarketBook. Collected and analyzed market data from 9 Latin American countries, driving a 65% increase in online traffic and a 27% reduction in delivery costs. Tailored marketing strategies to various demographics, resulting in a 45% increase in machinery equipment sales. Guided customers through advertising processes, educated them on cloud technology, and conducted weekly webinars averaging 20 leads or customers. Represented the trade publication at Latin American trade shows focused on the heavy machinery industry, including sectors such as mining, farming, construction machinery, and transportation. Collaborated with sales and marketing teams to generate leads during these events and enhance brand awareness.

Facilitated leadership retreats, enhancing campus engagement and fostering student leadership development. Oversaw daily administrative operations and contributed to design and software support. Trained groups of international students in academic orientations. Spearheaded civic engagement and voter registration initiatives, resulting in a substantial increase in student participation. Assisted the director in matters of international and domestic student services. Cooperated with the coordinator of the Community College Initiative Program, a program by the U.S. Department of State that provided support to students from developing countries.

Developed strategic plans for target new markets and expand the customer base, increasing revenue by 15%. Increased sales and leads generations by 23% in Hermosillo through innovative social media marketing strategies. Helped the radio station expand its target audience to a younger demographic to generate more sales. Launched the 'Zoom Beats' project, a Saturday night radio show to promote the electronic music industry.