As a Senior Graphic Designer in the marketing department of one of the leading commercial groups in Paraguay, I was responsible for both the visual execution and conceptual development of advertising campaigns. My tasks included: Creating naming, creative concepts, and key visuals for annual campaigns such as Black Friday, Valentine’s Day, and seasonal promotions. Developing graphic systems and adaptations for points of sale, social media, newsletters, OOH, press, and TV. Coordinating with marketing, retail, and media teams to ensure visual consistency and effective communication.

As a Senior Graphic Designer working freelance, I collaborate with a variety of clients to deliver creative solutions that align with their brand identity and business goals. I specialize in developing visual concepts, brand systems, and marketing assets across digital and print platforms, including social media, websites, packaging, presentations, and advertising campaigns. I manage projects from concept to execution, often working directly with marketing teams, copywriters, and developers to ensure cohesive and impactful results. My work combines strategic thinking with strong visual storytelling to help brands communicate effectively and stand out in their markets.

As Head of Content, I lead the development and execution of a cohesive content strategy that aligns with our brand and business objectives across all platforms. I manage and mentor a team of content creators, oversee editorial planning, and ensure a consistent voice and tone throughout all formats—from blog posts and social media to video, email, and website copy. I work closely with marketing, SEO, product, and design teams to support key initiatives, while using performance data to continuously refine our approach. I’m also responsible for identifying new content opportunities, optimizing production workflows, and staying on top of industry trends to keep our content relevant, engaging, and effective.