Led multichannel campaign planning and execution to increase eCommerce conversion rates on Amazon platforms. Partnered with agencies and stakeholders to improve creative direction and campaign quality. Managed launch calendars and asset delivery using Asana and Salesforce for 30+ marketing initiatives annually. Conducted A/B testing to optimize campaign performance and increase ROAS. Developed data-driven client reports with Excel. Collaborated with eCommerce, brand, and analytics teams to refine creative testing frameworks and reduce CAC. Owned lifecycle marketing projects coordinating with merchandising, design, and product teams. Troubleshot cross-channel campaign issues aligning with Sales, RevOps, and IT teams. Created SOPs for creative production workflows across LATAM, U.S., and Canada. Built scalable campaign tracking to monitor KPIs and improve stakeholder visibility.

Managed regional marketing and sales plans with enterprise clients to drive customer retention and revenue growth. Served as liaison between creative teams and clients ensuring timely asset delivery. Collaborated with European commercial teams and agencies to develop integrated marketing campaigns meeting KPIs. Presented weekly campaign performance reports with strategic insights to increase ROAS. Coordinated cross-functional alignment to refine lead scoring and improve MQL to SQL conversion. Led strategic planning workshops to design loyalty programs and improve consumer journeys. Streamlined stakeholder communication using Smartsheet and Asana. Conducted mid-cycle audits of digital campaigns to identify optimization opportunities. Facilitated onboarding, training, and relationship management for high-value clients maintaining retention over 12 months.

Partnered with commercial and marketing teams to define value propositions and deliver customer-specific presentations supporting loyalty program growth. Created technical briefs aligned with engineering feasibility and client specifications. Analyzed data to adapt product positioning for the industrial market. Supported field sales with performance reports and technical documentation. Advised on automation system integration during pre-sales consultations. Participated in product lifecycle planning identifying feature gaps. Coordinated client onboarding with SDRs and RevOps to align lead handoff processes. Delivered strategic workshops defining technical expectations and deployment milestones. Generated technical proposals with ROI estimates based on equipment data analytics.

Partnered with marketing and operations to define opportunities aligned with customer D2C industrial campaigns. Implemented scalable tracking interfaces within distributed systems for performance data gathering. Conducted root cause analysis on automation delays resolving communication bottlenecks. Integrated process control feedback loops with dashboards for real-time system metrics. Supported workshops with RevOps and Sales to align pipeline visibility tools with backend data systems. Developed documentation for automation logic and system failovers. Led internal audits to identify inefficiencies impacting SLA delivery. Collaborated with IT and cybersecurity teams to secure data flows and control systems.

Configured and monitored network traffic ensuring secure data transfer across regions. Implemented firewall rules and VPN tunnels supporting campaign execution. Troubleshot packet loss and latency issues improving KPI visibility. Monitored CDN and DNS configurations reducing latency in asset delivery. Ensured consistent network uptime during high-traffic events. Conducted weekly server audits to identify vulnerabilities and comply with GDPR/CCPA. Deployed traffic monitoring tools to analyze traffic spikes and adjust bandwidth. Supported analytics teams improving access to cloud databases for real-time optimization.

Led deployment of secure, high-availability network infrastructure supporting enterprise automation and creative platforms. Configured routing protocols and VLAN segmentation to prioritize traffic. Troubleshot SMTP relay issues ensuring high deliverability. Executed disaster recovery planning with system replication and failover tests. Assisted data security teams implementing DLP policies for creative collaboration platforms. Used performance monitoring tools to track latency during livestreamed campaigns. Documented network topology maps reducing onboarding time for new team members.