Overseeing product marketing strategies SEO and GEO Create and implement marketing plans for successful product launches. Align marketing strategies with organizational objectives by coordinating efforts across departments. Market Research to understand customer needs, market trends, and competitive landscapes. Develop and manage marketing content, including reports, presentations, and promotional materials. Oversee marketing schedules for campaigns, events, and promotions. Track and analyze marketing metrics to evaluate campaign effectiveness. Assist with outreach to customers, partners, and third parties.

Managed 15+ social media brands across diverse niches, including healthcare, real estate, e-commerce, and pet brands. Administered social media presence on Facebook, Instagram, LinkedIn, and TikTok. Coordinated weekly social media & paid media meetings between Social and Design teams, contributing to the re-adjustment of strategies based on real-time performance data, ensuring constant improvement and to ensure consistent brand messaging. Directed the graphic design team, collaborating to produce visually compelling ad designs that aligned with marketing strategies and objectives. Responded promptly to comments and customer queries, ensuring a high level of engagement. Blog writing using Jasper AI tools and SurferSEO. Wordpress website management using Elementor and Beaver Builder plug ins. Conducted A/B testing on email marketing campaigns with Klayvio and Mailerlite. Searched, interviewed and conducted UCG partnerships and deals for our clients. Set up automatization systems for agencies, such as message automatization using Clientify, Zapier and ManyChats. Performed photoshoot sessions of local businesses to have new materials for social media & managed the requests of materials from offshore clients. Oversaw the agency’s video editors in the reel/tik tok’s creation and approved each final video before they are sent to clients. Assisted in video editing myself when necessary. Organized client communication and tasks using Notion, ClickUp, and Google Workspace. Scheduled social media posts through Metricool/Meta Business Manager and managed client communications via Slack/WhatsApp. Generated monthly analytics reports with tailored recommendations for each brand and coordinated client meetings to go over marketing data.

Lead LinkedIn, Instagram & Facebook campaigns to drive website traffic and increase clients. LinkedIn Campaign managed to increase our following from 10,000 to 19,000 in 11 months. The Instagram campaign gained 5,000 followers in a period of 8 months. Directed email marketing campaigns & kept track of analytics to strategize their success. Wrote & proofread content for email campaigns & blog (18 blog posts published in total in a period of 12 months). Performed keyword research and keyword analysis for SEO with the BrightLocal app. Curated Marketing Visual Content such as product flyers, proposals, checklists, brochures, and social media posts, using Canva Pro and Adobe Photoshop. Helped with the market and competitive research, and customer feedback analysis to inform service development. Administered HubSpot portal and tracked email marketing campaigns with it & website traffic. Utilized HubSpot to track and report on campaign performance, and make data-driven decisions to optimize social media strategy. Collaborated with cross-functional teams to ensure messaging and positioning were consistent with the brands across all marketing materials.

Engaged with followers and customers through social media platforms such as Twitter and Facebook, addressing inquiries and concerns in a timely and professional manner while upholding the company's brand, products, and services. Worked closely with the development and project management teams to evaluate marketing campaigns' performance, identify improvement opportunities, and implement strategies to enhance customer engagement and retention. Utilized social media analytics tools from Hootsuite to track and report on campaign performance, and make data-driven decisions to optimize social media strategy.

Provided trilingual (french, english and spanish) customer service assistance for a wifi provider company for airlines across the world. Engaged in a combination of chats, e-mails & calls daily with duties including retrieving customer data, signing up new customers, guiding customers through efficient device troubleshooting steps to resolve connectivity struggles, and canceling and upgrading services. Maintained up-to-date customer records in Hubspot CRM.