Drive performance marketing initiatives for B2B SaaS clients focusing on marketing automation and creator economy tools. Manage $35K+ monthly ad budgets across Google Ads, LinkedIn, and Meta platforms. Achieved 4.8x average ROAS while scaling client MRR by 180%. Lead strategic client relationships and mentor team of 3 media buyers and 2 creative strategists. Developed multi-touch attribution models and implemented advanced tracking via Google Tag Manager. Specialized in SaaS funnel optimization, reducing trial-to-paid conversion costs by 40%. Key achievements include launching successful product hunt campaigns and creator partnership programs. • Achieved 4.8x average ROAS while scaling client MRR by 180% Lead client relationships and mentor team of 5 specialists (media buyers and creative strategists). • Implemented advanced tracking systems and multi-touch attribution models using Google Tag Manager. • Reduced trial-to-paid conversion costs by 40% through SaaS funnel optimization.

Led performance marketing for 20+ creator economy brands including course creators, coaches, and digital product entrepreneurs. Managed combined monthly ad spend of $60K across Meta, Google, TikTok, and YouTube platforms. Achieved average ROAS of 5.2x while scaling clients from 6-figure to 7-figure revenue. Built comprehensive marketing funnels integrating Kajabi, ClickFunnels, and Shopify platforms. Mentored junior marketers and coordinated with creative teams on user-generated content campaigns. Developed influencer partnership strategies resulting in 250%+ organic reach growth. Specialized in educational product launches and evergreen funnel automation, generating $2M+ in client revenue.

Optimized paid acquisition campaigns for Latin America's leading used car marketplace during rapid expansion phase. Managed $40K+ monthly budget across Google Ads, Facebook, and programmatic display. Reduced cost per qualified lead by 35% through advanced audience segmentation and creative testing. Collaborated with product teams to optimize landing pages, achieving 25% improvement in conversion rates. Implemented sophisticated attribution modeling to track customer journey across multiple touchpoints. Supported expansion into Colombian and Peruvian markets, adapting campaigns for local preferences and regulations. Developed automated bidding strategies that maintained performance while scaling campaign volume by 200%.

Developed automated email and retargeting flows, increasing repeat purchase rates by 35%. Integrated AI-driven tools (chatbots, predictive analytics) to streamline lead qualification. Optimized SEO for Shopify and WordPress stores, reducing bounce rate and increasing session time.

Led performance marketing for 10+ clients, managing multi-platform paid media strategies. Conducted in-depth keyword research and A/B testing across campaigns, improving CTR by 18%. Implemented tracking tools (GA4, Tag Manager, Meta Pixel) for full-funnel visibility. Coordinated cross-functional creative teams to align content with campaign goals.

Managed and optimized paid media campaigns for over 25 clients across health, beauty, e-commerce, and wellness industries. Generated up to 5.8x ROAS using advanced segmentation, dynamic creatives, and remarketing. Developed and automated full-funnel customer journeys using AI tools and CRM integrations. Reduced CPA by 25% and increased lead generation by 120% in multiple regional campaigns.