Proactively secured extensive Los Angeles media coverage for Armstrong Garden Centers in English, Spanish and Mandarin following former Gov. Brown’s issuance of statewide water restrictions. Invited and coordinated media to Armstrong’s Pasadena store for water-wise demonstration to highlight eco-friendly gardening alternatives—this coverage contributed to steady sales volume in the following months despite statewide water limitations. Facilitated interagency collaboration between Oster’s roster of PR and communications clients and external teams to help bolster client marketing efforts, resulting in cohesive campaigns and improved brand reach for clients such as Armstrong Garden Centers, Calyxeum, Dümmen Orange, Gold Coast Packing, Mountain High, Organics Unlimited and Vetae Living. Conceptualized media outreach strategies and provided on-site media relations for Oster clients including Dümmen Orange, Farmer’s Best, Mountain High, Organics Unlimited, and Top Notch The Health Center. Effectively executed pre-event media coverage, media relations at client booths and ensured positive post-event media coverage. Launched ambassador programs for Armstrong Garden Centers, Dümmen Orange and Organics Unlimited by recruiting writers, podcasters, and influencers, set client expectations, and coordinated delivery of products for use and reviews. Moderated community panels during free quarterly open house events for the legal cannabis industry to introduce and educate consumers in the San Diego area on issues, product launches, industry opportunities and cannabis legislation.

Planned and mobilized media relations efforts such as press conferences and client announcements at the Maritime Museum of San Diego including an international celebration of the Star of India’s landmark 150th anniversary. Successfully pitched a wide variety of story ideas to secure consistent media coverage for clients throughout San Diego, included frequent news placements for Manpower San Diego to serve as leading local voice on the monthly US jobs report. Drove exceptionally positive media coverage and amplified public awareness for the 2014 Regional Task Force on the Homeless’ (RTFH) Annual Point-in-Time Count (annual homeless census) which resulted in live media interviews from all the major local news stations and a moving photo essay published in the San Diego Union-Tribune. Wrote and distributed press releases and media advisories to local, regional, and national press for the 2013 Holiday Bowl and 2013 Poinsettia Bowl. Collaborated with both the Communications Director and Executive Director of the games for review and approvals of all published materials. Strategized and wrote company statements on behalf of Jamul Indian Village (JIV) in Jamul, CA to announce the construction of JIV’s new tribal casino and partnership with Penn National Gaming.

Steadily led crisis management communications during the esteemed organization’s unexpected bankruptcy filing and continued operations as one of the final employees until the organization formally shut down. Maintained strong relationships with journalists and the media which resulted in fair and balanced coverage during the crisis. In early months of role, helped increase visibility of the hospice’s senior leadership team through written company profile pieces and local television interviews.

Achieved frequent earned media placements for the Secretary-Treasurer with targeted media in both English and Spanish. Surpassed all previous fundraising records by attaining $275k in donations for the Annual Awards Dinner and nearly $55k for the Annual Labor Day Breakfast—funds financed Labor Council operations for the 2012 General Election (presidential election, municipal elections including San Diego mayor and city council races as well as two major ballot propositions).

Coached former NFL player Byron Chamberlain with media training, coordinated his on-air radio and television football interviews for major regional media outlets in Denver, Kansas City, Minneapolis, San Diego and St. Louis. Succeeded in amplifying the mission of Huntington’s Disease Society of America – San Diego Chapter by promoting its annual Celebration of Hope Gala fundraising dinner and Shoot to Cure charity basketball event to raise funds for research. Provided pro-bono PR consulting for the Kawasaki Disease Foundation by writing press releases 6-8 weeks before important events, issuing media advisories prior to events, assisting with on-site media relations for annual fundraising event.

Covered: UL-Monroe, Louisiana Tech, Grambling State, LSU, New Orleans Saints, New Orleans Hornets

Covered: University of Missouri, Kansas City Chiefs, St. Louis Rams, Kansas City Royals, St. Louis Cardinals, St. Louis Blues