Worked directly with the CEO to make key decisions, design the company’s strategy, and drive growth. Conducted market analysis, financial modeling, and competitive research to support strategic initiatives. Coordinated teams, oversaw the execution of priority projects, and fostered collaboration across departments. Prepared executive reports, supported client relationships, and led key initiatives for business success.

Responsible for creating and managing Scope of Work (SOWs) for projects and partners. Strategic analysis and overseeing of global brands’ RFPs. Analyzed and oversaw regional financial health, project performance, or account status. Provided guidance and supervision of profitability for core teams, projects, or new businesses. Collaborated with various regions to design inter-agency global teams. Directed financial proposals and team design for bids.

Responsible for the agency’s operations. General supervision to improve key areas. Processes design and improvement, results analysis and general implementation. Supervision of key areas to ensure the compliance of the agency's objectives.

Managed Mattel’s core accounts. Planned and organized digital and influencers strategies. Dealt and negotiated with local and international clients. Coordinated teams for the development of all kinds of campaigns. Supervised events, shootings, and filming.

Managed accounts for the brand and premium Amex services. Dealt and negotiated with local and international clients. Developed and supervised publicity campaigns. Provided copywriting for TVC and EMM. Developed strategies based on global umbrella playbooks.