Lead and execute tailored go-to-market SEO strategies for six products, coordinate brand launches and digital asset creation, own the content marketing strategy for each product, conduct technical audits, manage keyword research, analyze and manage backlinks, prepare and present detailed SEO and marketing performance reports, lead the migration of five domains to the main business site, collaborate with Growth and Content teams, support and optimize the YouTube channel, deliver periodic SEO and content training sessions to multidisciplinary teams.

Led internal technical SEO audits, managed the production and optimization of new and existing content, oversaw the technical SEO structure of blogs, designed and delivered SEO training and Google Analytics 4 analysis for teams in the US, Canada, and Brazil, managed freelance writers, editors, and designers responsible for blog content production in Brazil.

Conducted technical SEO analysis, produced monthly internal link review reports, reviewed and briefed blog content, contributed to e-commerce SEO and mentored company-wide SEO practices.

Led the content team, planned monthly content strategies, optimized content for SEO, developed briefs for new content, collaborated with developers to improve content and conversion rates.

Managed SEO strategy planning with global and LATAM teams, led omnichannel content projects, oversaw all technical SEO, coordinated advertising agencies and two marketing assistants, achieved 140% organic growth and 31% sales increase in one year.

Managed company social media, led inbound marketing efforts using RD Station, supported e-commerce improvements, and planned end-to-end branding and digital campaigns.

Provide SEO consulting and strategic planning for brands seeking to increase online organic visibility, develop and implement SEO-optimized content and go-to-market strategies for clients across various industries.

Managed email marketing to startups, supported internal and external communications, developed new graphic processes and content for the department.