Rhee Design
April 2023 - May 2025
At Rhee Design, I lead visual design initiatives for top-tier beauty, wellness, and lifestyle brands, contributing across branding, digital marketing, and e-commerce. I collaborate closely with art directors and brand teams to create cohesive, high-converting assets that bring visual identity and storytelling to life across all platforms.
My work spans:
Email marketing campaigns (Klaviyo, Mailchimp), achieving open rates of 30–40% and click-through rates up to 5%.
Social media content that consistently improved engagement, helping reduce audience age from 40–60 to 25–35 in some campaigns by 88% of the total account audience.
E-commerce design (landing pages, banners, PDP imagery), contributing to A/B-tested layouts that increased add-to-cart rates by 15–20%.
Print & packaging assets, ensuring brand alignment from digital to physical touchpoints.
I’ve had the opportunity to design for brands like Peach & Lily, Kérastase, Shu Uemura, NAIIAN, JINsoon, Function of Beauty, and Athleta, adapting to diverse brand tones while maintaining consistent design quality under fast-paced, collaborative environments.
I take pride in balancing creativity with performance, using design not just to make things look good—but to move metrics and connect with audiences.