Spearheaded the management and optimization of RFP channels, turning them into the agency’s primary lead source (+100% increase in the first two months). Customized Pipedrive (CRM) fields and dashboards to reflect product-led metrics, improving cross-team visibility. Conducted user interviews with leads to identify pain points, translating insights into requirements for the developer’s team. Supported Revenue Operations under Scrum methodology, ensuring cross-functional team coordination. Developed and published LinkedIn content to enhance brand visibility and engagement. Initiated and executed automated email campaigns using Apollo, improving outreach efficiency.

Negotiated debt payment terms with clients in a B2C setting, ensuring win-win agreements. Updated and maintained internal databases with accurate client financial records. Collaborated with legal and administrative staff to align negotiation strategies.