Led the redesign of the asynchronous learning experience for UPN's CAD distance-learning program. Conducted in-depth interviews to identify friction points and key user needs. Proposed scalable solutions for platforms like Blackboard, MiMundoUPN, and the mobile app. Designed the integration of AI-based 24/7 tutoring and support to ensure student autonomy.

Translated client requirements into clear and actionable design tasks. Designed high-fidelity wireframes and prototypes aligned with business goals. Built scalable design systems and UI kits in Figma. Worked closely with developers to ensure accurate implementation.

Designed user-centric interfaces for digital products within Intercorp Group. Led functional benchmarking and workshops with key stakeholders. Integrated AI into conversational flows to enhance user interaction. Collaborated with development teams using SCRUM methodology.

Conducted research to identify real user needs and design data-driven solutions. Led the design system in Figma to ensure cross-platform consistency. Validated solutions through usability testing and iterative adjustments. Mentored junior designers and tracked impact through key performance metrics.

Redesigned web and mobile platforms for insurance and retail products. Built a comprehensive design system to ensure visual consistency. Delivered agile handoffs to development teams using SCRUM methodology. Created intuitive, accessible, and scalable interfaces.

Conducted qualitative research and card sorting sessions with real users. Structured information architecture with clear and functional sitemaps. Designed high-fidelity prototypes for desktop and mobile. Iterated designs based on user testing and feedback.

Created visual content for social media aligned with brand identity. Designed scalable templates for Facebook and Instagram campaigns. Used Photoshop and Illustrator to optimize visuals and delivery. Proposed creative assets focused on engagement and conversion.