Managed talent acquisition process for various industries, matching skilled professionals with companies for sustainable employment. Developed strategic partnerships with key stakeholders to enhance recruitment efforts and expand client base.

Conducted in-depth analysis of the Enterprise Chile Market, combining IDC heritage to deliver syndicated research in Software and IT Security. Provided strategic recommendations based on market dynamics. Contributed to the development of key insights for clients in the region.

Developed and launched new products and brands in specialized retail in Chile. Increased market share and availability of products in the retail sector. Collaborated with cross-functional teams to drive successful product introductions.

Conducted in-depth market research for various industries and products at Euromonitor International. Provided strategic contributions to project success by analyzing market trends and business opportunities. Collaborated with EMI offices worldwide to gather insights on market dynamics and potential growth areas.

Responsible for the 8.0 million dollars window treatments business across Argentina, Chile, Uruguay, Paraguay & Peru. Started and managed the ready-made window treatments business in Argentina and Peru by introducing the product in Sodimac Home Centers, increasing the company’s total sales by 10%. Identified primary drivers of portfolio performance and opportunities to increase customer value proposition.

Responsible for the 8.0 million dollars window treatments business across Argentina, Chile, Uruguay, Paraguay & Peru. Increased sales across the region in the custom-made window treatments category by 40% in the last two years. Started and managed the ready-made window treatments business in Argentina and Peru by introducing the product in Sodimac Home Centers, increasing the company’s total sales by 10%. Identified primary drivers of portfolio performance and opportunities to increase customer value proposition. Led the process to start the Argentina branch for the window treatment business, which included all aspects related to legal, human resources and product strategy by coordinating a multidisciplinary team of 8 people. Developed a strategy to help Argentinean customers overcome import restrictions including working with the governmental office which resulted in increased sales of 0.5 million dollars.

Responsible for 16% of total business in Argentina. Responsible for the Electrical, Lighting and Garden Area start up in Argentina; led a 3 person team in launching 3,300 SKUs in record time of 6 months from conception. Responsible for selecting product mix and suppliers; led line review processes to obtain the best local assortment and achieved 35% margin contribution.

Responsible for the total business in Uruguay and non-cola brands in Argentina. Responsible for planning and execution of mega promotions for the Mirinda brand; led Mirinda “The Incredible” which increased sales by 30% and was the lowest cost promotion in the company. Launched Mirinda Grape and Strawberry flavors to give modern credentials to the brand; key brand indicators increased by 20%.

Responsible for the total business in Uruguay and non-cola brands in Argentina. Responsible for planning and execution of mega promotions for the Mirinda brand; led Mirinda “The Incredible” which increased sales by 30% and was the lowest cost promotion in the company. Launched Mirinda Grape and Strawberry flavors to give modern credentials to the brand; key brand indicators increased by 20%. Re-launched 7up brand in Uruguay under Fido Dido platform; brand penetration increased by 50%. Led the process to reposition the Mirinda brand in Argentina and Uruguay from a B brand to an A brand, which resulted in a performance turnaround from non-profitable to profitable. Responsible for all advertising campaigns and promotions in Uruguay.

Responsible for developing a Business Dynamics Model required by the University. In charge of researching and gathering all the information needed to feed the model. Direct collaboration in the definition and creation of model´s variables and functions.

Generated reports on key business indicators supporting Operations Managers and other areas in order to improve customer service including lead time reductions.

Responsible for creating and developing a Business Dashboard for Commercial Area: from KPIs definitions until its implementation. Responsible for the communication between IT and Commercial Departments.