Define and lead SEO, AEO, and Generative Search (GEO) strategy, translating data into actionable plans that delivered a 300% increase in top-3 rankings for targeted queries, resulting in 58% organic traffic growth and 22% increase in organic e-commerce revenue in the first 6 months. Built an adaptable 12-month SEO program transitioning the website's E-E-A-T from informational-only to mainly commercial/transactional, focusing on AI-driven search environments, combining entity-based keyword research with semantic optimization to improve LLM understanding, AI answer inclusion, and SERP visibility. Managed writing team providing clear direction, feedback, and quality standards, aligning copywriting and content optimization efforts with current best SEO practices. Led technical SEO coordination analyzing Core Web Vitals, crawlability, indexing, performance, and information architecture, working with developers to prioritize, implement, and validate fixes based on impact and effort. Used ongoing performance analysis to educate stakeholders and team members on search landscape changes, ensuring alignment on strategy, expectations, and execution. Provided structured reporting and strategic updates to stakeholders. Tools used: GSC, GA4, Ahrefs, SEMrush, Excel/Google Sheets, Shopify.

Recovered top-10 rankings and grew organic traffic for multi-industry clients (healthcare, tech, finance, cybersecurity, marketing) facing traffic decline for over a year. Developed high-ranking SEO content strategies minimizing losses or benefiting from Google's algorithm updates. Crafted search suppression strategies and actionable content plans ranking organically on Google's first page via keyword mapping, competitive analysis, and content optimization. Executed on-point site audits to improve ranking technical performance. Maintained solid relationships with account managers, developers, and content writers. Daily use of SEMrush, Ahrefs, Google Search Console (GSC), GA4, PageSpeed, Screaming Frog, and Looker Studio for keyword research, competitor scanning, performance tracking, and client reports. Heavy Excel, ClickUp, and Slack user.

Implemented basic SEO strategies to establish and grow online footprints for women-owned small businesses.

Designed and implemented a project to launch a website from scratch. SEO strategist and content manager, achieving over 34,000 keywords ranked on Google USA (over 350 on the first page). Implemented cannibalization corrective actions, set sustainable content strategy, and conducted keyword research, growing website traffic from zero to 45,000 monthly organic visitors. Researched and wrote up to 4 SEO weekly posts, between 300 and 2,000 words each, using WordPress as CMS. Heavy user of Ahrefs, Semrush, Ubersuggest, and Google Search Console for strategic keyword management.

Identified high-impact Customer Service projects and set priorities alongside 10 team leaders nationwide after a major corporate acquisition.

Led a Process Improvement Program across IT teams and users implementing ITIL best practices.

Worked directly with C-Level executives to create a program to improve E2C Customer Experience from lead publishing to delivery time, tracking, SaaS design, and customer success.

Implemented ITIL service management best practices due to a company acquisition. Wrote process documents and training manuals, creating a solid knowledge base for future SaaS design.