Managed the brand’s communication strategy, overseeing the implementation of content and marketing automation tools. Executed SMS contest campaigns for national TV channels, handling copywriting, sequence execution, and performance tracking. Developed data-driven strategies to optimize audience engagement and conversion, ensuring marketing initiatives aligned with business objectives. Collaborated with designers, content creators, and external stakeholders to produce marketing materials.

Led content strategy development and editorial planning, ensuring a high-quality content calendar aligned with brand objectives. Managed website and social media platforms, supervising content creation and quality control for audience engagement. Designed and executed marketing strategies to generate leads and increase brand visibility through digital channels.

Created and managed content across multiple platforms, increasing engagement by 50% in the first few months. Implemented lead generation strategies through content marketing, landing pages, and social media campaigns. Developed and tested new marketing strategies to optimize audience targeting and conversion rates.

Coordinated promotional campaigns across six+ retail locations while managing digital content. Assisted in planning and executing two store openings in under three months. Supported audiovisual production and content management for marketing campaigns.

Planned and wrote content for social media platforms, growing the follower count to 2,000 in the first 2 months solely through organic efforts. Programmed and managed social media accounts for over 4 clients simultaneously. Participated in audiovisual productions to support the online marketing strategy.