Built effective working relationships with Key Stakeholders across European and American markets; became a trusted advisor and a business advocate. Acted as a thought leader in defining success criteria, understanding business needs of the different accounts, and improving team efficiency in an ever-changing business environment. Developed business strategies to drive growth, through SEO optimizations, advertising strategies, new product launches, and competitor research. Demonstrated time-management skills and the ability to work independently while using centralized resources, policies, and procedures.

Develop internal and external campaigns and strategies for B2B clients, which allowed to generate relevant content for global efforts of brands like Microsoft and Accenture, having as result the increase of projects that were allocated in Accenture Costa Rica by 50% YOY. Managing and leading teams of creative designers and copywriters to successfully develop a variety of assets like infographics, social media, thought leadership for categories like Cloud Architecture in Azure, AI, Technology, and Cybersecurity. Created a new and unique framework to approach DEI programs, managing a team of designers, creatives, and DEI specialists, achieving an increase in participation of 400% in just three months. Creating from scratch a program to accelerate new business, specifically aimed to boost SMBs that needed support and guidance in their marketing efforts, initially the program impacted 3 SMBs and created a solid collaboration with ACNUR to continue increasing the program.

Engineered and enforced complete marketing projects across 11 different markets, that mapped and standardized campaigns and tactical efforts, globally, generating 10,000+ leads in 11+ markets globally, with a conversion rate of 1,3% on a niche luxury market, contributing to increasing revenue by $390k through global acquisition of leads leading marketing projects. Developed, from scratch, new workstream ways that introduced a new briefing format for the brand, standardized this process, coordinated with relevant stakeholders to develop this new briefing format. This led to 40 person-hours saved per campaign for 7-8 primary holidays, totaling 280 person-hours saved in campaign development throughout the year. Enhanced a new system for researching and benchmarking our competitor within our category; by completing all pertinent actions that positively impacted the company's advertising budget by applying real-time changes and making the necessary strategic adjustments. Pioneered the operational scenario by creating a database of our own international markets and products, aiming for a sustained increase in competence and tactical-operational efficiency.

Founded the Strategic Planning Department in the agency, in charge of mentoring the entire department and overseeing comms & brand planning, research, and development of creative content strategies for diverse local and regional clients. Accelerated the exponential growth by acquiring 6 major accounts from a variety of categories (Real Estate, Urban Development, High-end Tourism, B2B Tech providers, and Health Services), boosted by the superb strategic view and proposal that was the roadmap of excellent conceptual and creative proposals, averaging $12k in new incomes for the agency.

Catapulted new business opportunities by assembling and implementing a methodology for brand building and innovation workshops. Awarded by the WARC Global Ranking within the Top 100 Most Effective Campaigns due to the outstanding project completed for Burger King.

By outperforming and exceeding expectations with deliverables, achieved a total transformation of the agency, passing from a small boutique team to a full agency able to create strategically creative proposals focused on performances.

Promoted to Strategic Planner due to outstanding product fluency and customer relations, after being hired as Intern. Earned the first Bronze Cannes Lions in the radio category for Costa Rica.

Develop the strategic framework for the CX practice for a Fortune500 company, creating the strategy overview for the Americas Market. Train and guide the CX analyst to develop ad hoc reports that leverage customer behaviors and trends to provide a best-in-class customer experience. Provide an in-depth analysis to set the foundation of the service blueprint and guidelines of the experience.