Simera Professional Key (SPK)

Liara D

Brasil

Senior Paid Media Specialist (Facebook Ads + Google Ads)

$ 2,700/month

7 yrs exp

Paid Media results have been uploaded to the documents section

Skills

Data & Analytics
Data Analysis
Data Analytics
Demand Generation
Google Ads
Google Apps
HR Management
IT Management
Lead Generation
Management
Microsoft Access
Microsoft ADFS
Microsoft Word
Performance Testing
Ad Management
Artificial Intelligence/AI
ATS Management
CRM Management
Google AdMob
Google Adwords
Lead Generator
Linkedin Ads
Meta Ads
PR Management
Landing Page Optimization
Team Leadership
SEO Optimization
Bid Management
Budget management
Managment
Data analyse
Generative AI
Google
Time-Management
Management
Management
Management
Management
artifical intelligence
Lead Generation
Team Leadership
Artificial Intelligence
Management
Data Analysis
Global Team Leadership
Global Team Leadership
Global Team Leadership
Global Team Leadership
file management
Optimization
• Lead Generation
CRM Optimization

Liara D

Brasil

Senior Paid Media Specialist (Facebook Ads + Google Ads)

$ 2,700 /month

Part Time: $ 1,950/month

7 yrs exp

Paid Media results have been uploaded to the documents section

Skills

Data & Analytics
Data Analysis
Data Analytics
Demand Generation
Google Ads
Google Apps
HR Management
IT Management
Lead Generation
Management
Microsoft Access
Microsoft ADFS
Microsoft Word
Performance Testing
Ad Management
Artificial Intelligence/AI
ATS Management
CRM Management
Google AdMob
Google Adwords
Lead Generator
Linkedin Ads
Meta Ads
PR Management
Landing Page Optimization
Team Leadership
SEO Optimization
Bid Management
Budget management
Managment
Data analyse
Generative AI
Google
Time-Management
Management
Management
Management
Management
artifical intelligence
Lead Generation
Team Leadership
Artificial Intelligence
Management
Data Analysis
Global Team Leadership
Global Team Leadership
Global Team Leadership
Global Team Leadership
file management
Optimization
• Lead Generation
CRM Optimization

Experience
Education

Senior Paid Media Specialist (Facebook Ads + Google Ads)

AMZing PPC

May 2025 - present

Manage and optimize $200k+ accounts across Google Ads, Walmart Ads, Amazon Ads, and Meta Ads with focus on sales. Conduct keyword research, campaign restructuring, and budget optimizations to maximize ROI. Achieved consistent improvements in ROAS by applying advanced bidding strategies and ad copy testing. Monitor and report on KPIs to identify underperforming metrics and implement solutions.

Marketing Analyst

Budiga Mídia

October 2024 - March 2025

Managed 10+ accounts in Google Ads, Meta Ads, and LinkedIn Ads campaigns for multiple industries. Focused on lead generation and local service business campaigns, ensuring consistent performance improvements. Implemented optimization strategies that reduced CPA and maximized conversion rates.

Marketing Analyst

Prawer Chocolates Gramado

October 2023 - May 2024

Managed e-commerce Google Ads and Meta Ads campaigns. Increased online sales through precise audience targeting and keyword expansion. Optimized campaigns based on CTR, CPC, and conversion data.

Marketing Specialist

Vivaz Comunicação Criativa

July 2022 - September 2023

Developed paid media strategies and managed campaigns for 15+ service businesses and B2C clients. Led optimization initiatives focused on lead generation and ROI improvement.

Paid Media Specialist

Prawer Chocolates Gramado

November 2018 - March 2022

Managed paid campaigns on Google Ads and Meta Ads for social media and e-commerce. Oversaw Instagram, Facebook, and YouTube accounts (@prawerchocolates and @casadavelhabruxaoficial). Developed B2C and B2B marketing strategies focused on performance and engagement.

Smart Scores

Communication

Role Fit

Adaptability

Problem-solving

Smart Skills

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