Managed end-to-end website performance, including content updates, SEO, UX/UI improvements, and A/B testing, ensuring a seamless and user-centric digital experience. Analysed user behavior and website analytics to identify improvement areas, create data-driven solutions, and achieve KPIs related to lead generation and customer acquisition. Coordinated cross-functional teams, including creative, IT, and media agencies, to execute campaigns aligned with brand guidelines and business objectives. Optimized lead management processes, integrating CRM systems and digital tools to streamline lead capture, nurturing, and handover to the sales team.

Drove the entire retail network to achieve set KPIs. Managed in-stock management, inventory planning, and sales forecasting, tracking purchase orders through to delivery. Analysed sales, traffic, and campaigns to build the business and maintain a greater understanding of customer behaviour. Provided ongoing sales and marketing reports to ensure continuous optimization of the website and digital marketing.

Analysed marketing campaigns, trends, customers, and competitors to identify marketing plans optimally. Elaborated detailed reports with research findings and analysis to inform marketing strategies. Provided documents and verbal presentations for each client to guide the creation of new marketing strategies. Analysed in detail competitor's offerings, including specifications, market share, pricing, and promotional material.

Planned and organized production schedules. Estimated, negotiated, and agreed on budgets and timescales with clients. Oversaw the production process. Selected, ordered, and purchased materials.