Created User Personas to define audiences and optimize user experience. Designed Information Architecture and Site Maps to structure digital platforms. Developed User Journeys to map user flow and improve conversion rates. Conducted Benchmarking and Desktop Research to analyze trends and enhance digital products. Developed UI Kits and Design Systems to ensure visual consistency and scalability. Designed Branding to align with the company’s identity and digital product. Designed Mobile and Desktop interfaces, including wireframes and interactive prototypes. Conducted Usability Testing to refine user experience through metric-based iterations and usability analysis. Collaborated with developers to ensure design fidelity and high-quality implementations. Worked with clients and end users to gather feedback and continuously improve user experience.

Developed a Design System for optimize operation times in 35%. Designed interfaces (UX/UI) for e-learning platforms and AI-driven solutions, applying user research, ideation, prototyping, and usability testing. Designed visuals, infographics and multimedia for AI platform. Designed learning material for e-learning such as infographics, 2D animated videos, Presentations and Videos. Improving the completion rate up to 90%. Designed and Developed educational video games, maintaining a 90% engagement rate and a 95% course completion rate. Created and optimized navigation flows in digital platforms, reducing abandonment rates by 40%. Developed websites on Wix, increasing lead generation by 50%. Produced and edited educational and promotional videos, improving information retention by 25%. Developed branding and brand identity guidelines for various businesses. Implemented AI in design workflows, reducing production times by 30%. Trained teams in design tools and best practices, increasing team efficiency by 20%. Designed commercial and corporate presentations for key clients.

Edited promotional videos for businesses such as restaurants, ballrooms, and home service companies (A/C, windows, and doors) for Instagram, Facebook, and YouTube. Edited commercial videos for retail businesses in a Florida shopping center. Edited YouTube vlogs for various content creators. Edited promotional videos for a secure payments app. Created storyboards to plan visual content structure.

Designed branding and visual assets for a Colombian senator’s political campaign. Created social media content during Councilman Sanguino’s tenure in 2016. Developed props and visual elements for the TV series 'Celia'.