Developed and published in-depth articles related to logistics and ports in Panama and Latin America. Increased website traffic to hub.com.pa's by 8% within 6 months by implementing SEO best practices. Successfully conducted and published interviews with key figures in the maritime industry, including government (AMP, Panama Canal) and key private companies (Marine Services and Ports Administrators).

Managed a $60,000 annual marketing budget, allocating resources effectively across channels like META Ads, Google Ads and App Store to maximize reach and engagement. Increased over 70,000 app downloads within the first five months of launch through targeted digital marketing campaigns and effective content promotion. Also, reached 25% of daily active users. Curated and edited news content for three countries (Panama, Colombia, and Venezuela) and two specialized editions, ensuring accuracy, relevance, and timeliness.

Brand and Digital Marketing campaigns conceptualization for Uber, Purina, Air Panamá, among others. As a Social Media Specialist, led SEO and SEM actions for Key Clients, duplicating ROI (+100%) in cases.

Lead a team of 5 in the successful delivery for the regional teams of Marketing & Comms, and website for an Insurance Broker (WTW), resulting in an improvement of 20% in client satisfaction during 5 years. Manage Email Marketing campaigns increasing by 40% the open rate and 5% CTR average. Achieve an average of 100 leads/month for Real Estate clients through Ads. Manage project budgets up to $80K yearly, consistently staying within financial constraints. Strategic consultancy for Insurance, Real Estate, Industrial Services and Startups, among others.

Creation of internal and external communications guidelines. Increased traffic by 100% during the first year on the B2B company blog. Improvements in the Customer Journey of our client to reach up to 80% of updates of the CRM in 7 days.

Developed more than 20 high level interviews and reports for the media hub.com.pa