Develop and execute social media strategies to increase brand awareness and engagement. Create high-quality content, including graphics, short videos, reels, and captions tailored to Spanish-speaking audiences. Manage and schedule posts across platforms like Instagram, Facebook, TikTok, and Twitter. Engage with followers daily—responding to comments, messages, and fostering community interaction. Monitor social media trends, analytics, and audience insights to optimize content and engagement. Collaborate with influencers and brand partners to expand reach. Design visually appealing graphics using Canva, Photoshop, or other design tools. Edit short-form videos using CapCut, Premiere Pro, or similar video editing software.

Implemented content strategies that contributed to increased reach, traffic, and engagement on clients' social media platforms. Developed content schedules for various social media platforms, and once approved by the client, managed their publication. Created advertising campaigns on Meta (Facebook and Instagram), aligning with each client’s budget and advertising objectives, optimizing CTR by 0.5% to 2%, and keeping CPA low. Implemented customer service and response strategies on social media, optimizing response time. Led collaboration with designers and the audiovisual production team to maintain a consistent and attractive brand identity. Conducted brand presence analyses on social media for each client and their potential competitors. Negotiated with potential agency clients and managed all subsequent communication between the client and the agency, including strategy analysis, content schedules, reports, and follow-ups.

Developed social media packages offered to potential clients. Established business relationships through client visits and strategic negotiations. Developed digital marketing strategies and created budgets for ad investments on Meta and Google Ads for various clients. Implemented social media advertising campaigns, optimizing reach, engagement, and conversion. Led a social media management team for multiple clients, ensuring content consistency and effectiveness. Supervised multimedia content creation, post scheduling, and key metrics analysis.