Simera Professional Key (SPK)

Melina H

Argentina

Paid Media Sr.

$5,600-$5,700/month

7 yrs exp

Passionate about digital communications, marketing and advertising. Marketing and Communication Technician, with a Bachelor’s Degree in Marketing and Advertising in progress. I love to enhance and stimulate my creativity, I am persevering and coherent on the goals I set to achieve, flexible and open to change. I believe in lifelong learning and both professional and personal training as a key to reinforcing the innovation competences of a company, contributing to improving competitiveness and …

Skills

  • B2B Marketing
  • Data Analysis
  • Performance Testing
  • Social Media
  • B2C Marketing
  • PPC Campaign Management
  • Media Buying
  • Media Planning
  • Search Engine Optimization (SEO)
  • Paid Media

Melina H

Argentina

Paid Media Sr.

$5,600-$5,700/month

7 yrs exp

Passionate about digital communications, marketing and advertising. Marketing and Communication Technician, with a Bachelor’s Degree in Marketing and Advertising in progress. I love to enhance and stimulate my creativity, I am persevering and coherent on the goals I set to achieve, flexible and open to change. I believe in lifelong learning and both professional and personal training as a key to reinforcing the innovation competences of a company, contributing to improving competitiveness and …

Skills

  • B2B Marketing
  • Data Analysis
  • Performance Testing
  • Social Media
  • B2C Marketing
  • PPC Campaign Management
  • Media Buying
  • Media Planning
  • Search Engine Optimization (SEO)
  • Paid Media

Paid Media Sr.

Teladoc Health
April 2024 - present

Budget control and optimization according to the established plan. Supervision and monitoring of media agency activities to ensure goal achievement. Reporting and analysis to support decision-making. Collaboration with interdisciplinary teams in the U.S., coordinating strategies and ensuring alignment with business objectives. Oversight of strategies on search platforms such as Google Search, Bing Search, and Apple, as well as on Google App and YouTube.

Paid Media Jr. (Cliente: Tuenti)

Havas
September 2023 - April 2024

Strategic planning, control, and monitoring of campaigns on self-managed platforms and external digital media. Optimization of audiences, segmentations, and creatives to enhance performance. Briefing for new platforms and media. Direct client interaction (results presentations, monthly closures, rationale writing, etc.). Metrics analysis and performance reporting, identifying areas for improvement.

Paid Media Assistant (Client: Unilever)

Mediabrands
March 2023 - September 2023

Implementation, monitoring, and management of campaigns on platforms such as Meta, Google, TikTok, Twitter, LinkedIn, and Pinterest. Provided optimization suggestions for campaigns not meeting established KPIs. Created and analyzed reports and performance presentations.

Marketing and Communication Analyst

Phoenix Contact
January 2021 - March 2023

Data analysis and CRM management. Development of content strategies for digital and traditional media. Search engine optimization (SEO) and website content updates. Coordination and participation in events to maximize brand recognition. Presentation of results at regional and global levels.

Marketing and Communication Trainee

Phoenix Contact
January 2019 - December 2020

Description not available

Smart Scores

Communication
90
Role Fit
90
Loyalty
80
Adaptability
80
Problem-solving
40

Great Fit For

  • Business Development Representative(90%)

    Has most recent experience in a B2B company and demonstrated strong client interaction skills.

  • Account Manager(85%)

    Has worked with clients in the past and possesses excellent communication and CRM management skills.

  • Digital Marketing(80%)

    Melina's expertise in paid media, SEO, and content creation, combined with her experience in data analysis and CRM management, makes her a strong candidate for a digital marketing role.

Smart Skills

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