Lead the user-experience and product-design efforts ensuring the delivery of a high-quality product. Lead teams to create and deliver high-quality digital experiences and artifacts. Improve experiences for customers by ensuring high-quality design, including ownership of all front-end interaction points. Drive design standardization across the organization by being the authority on design thinking and UX. Spread design by creating a common language and set of practices. Nurture a thriving community of designers and collaborate with other leaders to ensure successful development, release, and launch of world-class projects.

Led the user-experience and product-design efforts ensuring the delivery of a high-quality product. Led teams to create and deliver high-quality digital experiences and artifacts. Improved experiences for customers by ensuring high-quality design, including ownership of all front-end interaction points. Drove design standardization across the organization by being the authority on design thinking and UX. Spread design by creating a common language and set of practices. Worked with Central Bank, NBE, and BM to provide banking experience in the app installment.

Validated and iterated on design solutions through feedback sessions, usability lab testing, live testing. Adapted product experiences to different audiences based on their needs and the devices they use. Continuously maintained a high awareness of market/competition UX design and overall design of unannounced product details to design and lead the delivery of best-in-class UX with assigned UI team. Drove and created both web and mobile product concepts as part of a cross‐functional team. Created and facilitated an environment, process, and design system that supports consistent UX principles and processes across devices and channels. Worked with the Principal Interaction Designer and other stakeholders to define the interaction architecture and behavior of each platform to ensure that the user interface and customer journey is compelling for the end consumer on a visual, tactile, and audible level. Worked with the Lead Customer Researcher in conducting customer research. Showed desire to iterate on design, while having the ability to finish a project on time. Owned and delivered intuitive, efficient, and delightful user experiences across all back-office products. Worked with CBK (Commercial Bank of Kuwait) to provide banking experience in the app installment.

Led the design team in creating user-centric designs across our product range. Guided the team through research, ideation, design, prototyping, and testing, while emphasizing the importance of the user's perspective in every aspect of the design process. Advocated for the end users, ensuring their needs drive design decisions and contribute to exceptional digital experiences. Served as the champion for user experience, making sure that user insights drive design decisions. Led and mentored a team of designers and researchers, drove the weekly meetings, and helped them in understanding and advocating for the end user in every aspect of our product design. Collaborated closely with product managers, developers, and other stakeholders, ensuring user experience considerations are integrated throughout the product development process. Created intuitive and elegant UX solutions to user problems. Developed and maintained a UX program to guide designers, product management, and tech teams towards the UX objectives. Ran a user testing program to deliver continuous improvement for the product portfolio, using data to inform design decisions. Designed all UX best practices and processes, embedding these into the team. Prompted decision making using data and technical considerations in your thinking. Kept abreast of the latest trends in user-centered design and advocated for innovative solutions that enhance user satisfaction and engagement. Worked with CBK (Commercial Bank of Kuwait) to provide banking experience in ATM Machines, Banking Dashboards, and mobile installment.

Provided design guideline standard to ensure good UX is achieved across digital products. Provided guidance on the implementation of UX research methodologies, testing activities, and predict user behavior. Led discussions with clients to grab their design style preference. Provided style standards on typography and graphic design based on agreement with client. Involved working and collaborating efficiently to develop and enhance design operations and processes. Ensured design governance and standards are enforced through a design system. Developed lo-fi/hi-fi mockups and prototypes to effectively articulate interaction design. Performed audits of apps, SaaS products, and websites.

Led the design of both web and mobile applications that deliver consistently engaging and delightful experiences that are simple to use and elegant. Presented the user interface visually so information is easy to read, understand, and find. Exceptionally effective communicator with design team, product management team, and software engineers capable of thriving with remote and on-premises dynamic. Capable of working in a fast-paced iterative lean design environment. Worked with Central Bank, NBE, and BM ERP Integration with Banking System and Dashboards.

Created user interface specifications wireframes, interactive prototypes for a broad range of desktop web and mobile interface. Analyzed data and target user behavior through interviews and focus groups, etc. and translated into application design best practices. Participated in the execution of a range of user research activities, such as usability testing, user interviews, surveys, and other methodologies. Participated in project meetings and cross-team efforts. Ensured successful execution of product designs by consulting in all phases of the project lifecycle, including testing support (UAT). Documented UI standards.

Developed or updated course syllabus to meet campus approval requirements. Designed interactive and motivational classroom activities to fully engage participants and to reinforce student learning. Responded to student questions and learning needs in a timely manner. Participated in required orientations and instructor training programs. Responded to student inquiries about final grades and consulted with Program Director as needed.

Led UX/UI at Al-Ahram Digital Project - Al-Ahram Establishment. Started to work as a UX/UI Designer present innovative and creative solutions to meet clients’ online requirements. Projects included News websites, News Apps, Paperless System, Archive System, Advertising, Education, e-commerce Mobile App, e-commerce Website, SaaS Web App, ERP, CRM, Web Apps, Mobile Apps, HIS, LMS.

Responsible for leading the design efforts of client external websites. Additional responsibilities included working with internal online team, marketing team, and external creative agencies to drive the look and feel of client site. Ability to translate business requirements into intuitive user interface. Developed wireframes and design comps for new Web initiatives and implemented them.