Terruño
January 2023 - present
Direct data-driven initiatives to optimize key business areas. Utilize advanced data analysis, data visualization, and machine learning techniques to focus on sales tracking/evaluation, sales forecasting, price and inventory management, customer segmentation strategies, and effectiveness of marketing campaigns.
Key Accomplishments
* Developed interactive data visualizations and dashboards using Tableau to provide insightful business intelligence.
* Extracted and organized sales data from Scanntech for 3000+ products, including classifications based on multiple categories like consumption occasion, brand, supplier, special features (vegan, keto), product presentation, and promotions.