Supported the Away-From-Home Marketing team with administrative and creative work for Hospitality, Convenience and Food Service Channels in the United States (USA). - Coordinated the development of customized branded Point of Purchase (POP) material for key customers for the Convenience channel by managing the communication between internal teams and external suppliers. Developed digital artwork, promotional newsletters, updated sales sheets, technical specification sheets and product catalogs for both Coffee products and Keurig Brewers. Consolidated industry and market reports to produce relevant insight documentation that supported the sales team’s pitch. Created marketing campaign proposals and imagery mockups to provide potential customers with a strong and customized collaboration offer.

Provided comprehensive back-office support to the 4 National Account Managers across the Hospitality, Convenience, and Food Service channels in the U.S., enhancing operational efficiency. Developed a sales dashboard that tracks distributor and key customer sales performance, which continues to date be used by the team. Prepared and maintained the Annual Operating Plan (AOP) report, including quarterly updates to ensure alignment with strategic goals. Analyzed and consolidated industry and market reports to create insightful documentation that strengthened the team’s sales presentations. Collaborated with the Marketing department to develop customized Point of Purchase (POP) materials for key customers, effectively managing communication between internal teams and external suppliers.

Coordinated the successful execution of merchandising projects in retail stores across the U.S., achieving over 95% in-store execution consistency. Ensured precise preparation and configuration of project task instructions for optimal implementation. Recruited and managed field personnel to execute tasks effectively at retail locations. Conducted quality control assessments of field visits to ensure client objectives were met and exceeded. Monitored and controlled project budgets and financial performance, ensuring alignment with strategic goals.

Directed and optimized hotel operations by managing human, financial, and technological resources, ensuring smooth and efficient performance across all departments. Designed and executed targeted marketing and advertising strategies to boost visibility and attract diverse customer segments. Produced monthly budget reports and key performance indicator (KPI) analyses to drive data-informed decision-making and enhance financial accountability. Analyzed and presented financial reports to hotel ownership, summarizing monthly results, revenue performance, and projections. Strategically planned and oversaw all infrastructure maintenance, repairs, and enhancements, coordinating with internal teams and external vendors to uphold the highest standards in hotel facilities and guest satisfaction.

Managed budgeting and financial performance analysis for Casa del Café, a coffee shop chain owned by Café Soluble, implementing controls to optimize financial outcomes. Developed the annual budget and sales forecasts, delivering projections to guide strategic planning and financial decision-making. Produced and presented monthly budget compliance reports to senior management of both Casa del Café and Café Soluble, providing insights on financial health and performance. Created an Activity-Based Costing (ABC) model to assess branch profitability, delivering actionable recommendations to enhance operational efficiency across locations. Led a cross-functional team in evaluating and planning the development of a new bakery and cold production facility, guiding project feasibility and cost-effectiveness analysis.

Oversaw the execution of research and development initiatives for potential and emerging business lines, aligning project goals with strategic growth objectives. Conducted comprehensive feasibility analyses to ensure alignment with company profitability criteria, including financial, technical, and operational benchmarks. Directed market research activities targeting potential customer segments to assess demand and validate new product viability. Managed key relationships with suppliers, business partners, and internal stakeholders to ensure smooth coordination and alignment across all project stages. Led a cross-functional team in performing the financial assessment of an international company, supporting strategic decisions in the acquisition evaluation process.

Directed and supervised daily operations of the customer service department, ensuring high-quality service standards and efficient response to customer needs. Led a USD 55,000 internal project to enhance customer service, overseeing execution and event management to achieve key service improvements. Developed a comprehensive database to streamline and monitor customer support requests, improving response times and case tracking accuracy. Initiated and implemented a companywide customer service intranet, enhancing reporting capabilities and operational transparency across departments. Designed and led a team-building program for the customer service department, boosting team cohesion and improving performance metrics by 4% within two months.