Led the design and maintenance of the entire landing page ecosystem for healthcare services. Created new landing pages aligned with business goals and strategy, while analyzing performance using heatmaps and analytics tools to gather actionable insights. Identified opportunities for improvement to enhance the user experience and increase lead conversion.

Worked on designing an upgraded business platform solution for Peru’s leading digital wallet used by 60k companies. Drove product discovery and UX/UI design to redefine product value proposition, improve usability and delivering key functionalities to enhance business efficiency. Collaborated with PMs and developers team to ensure the product scalability.

Created and improved digital experiences for thousands of users and customers across app and web. Delivered new digital services flows for insurance, evolved key journeys and enhanced key UI components through research and iteration, which were incorporated into the design system and scale. Worked with cross functional teams to identify and align user needs with business goals.

Led high-impact digital experiences to meet user needs and achieve business goals, such as increasing conversion rate on digital channels (app and web client portal), automating manual processes, and enhancing medical and vehicle assistance. Collaborated on scalable systems, including building, testing, and documenting components for the Design System.

Designed digital interfaces for international organizations such as the United Nations and sustainability projects, leading analysis, ideation, and execution. Created structure, wireframes, prototypes, and visual designs for websites, mobile apps, and dashboards to enhance engagement and increase awareness of their campaigns.

Designed digital interfaces for international organizations such as the United Nations and sustainability projects, leading analysis, ideation, and execution. Created structure, wireframes, prototypes, and visual designs for websites, mobile apps, and dashboards to enhance engagement and increase awareness of their campaigns.

Worked on the Creative Department, designing material for digital campaign strategies, such as landing pages and emailings, app concepts, and Google Ads and social media campaigns.

Worked on the Creative Department, designing material for digital campaign strategies, such as landing pages and emailings, app concepts, and Google Ads and social media campaigns.

Developed branding and packaging projects, with a primary focus on digital projects related to interface design and usability. Collaborated closely with the development team.

Developed branding and packaging projects, with a primary focus on digital projects related to interface design and usability. Collaborated closely with the development team.