• Led and executed the regional GTM strategy for the monitor portfolio across 15+ countries in Latin America, defining positioning, pricing guidelines, and launch materials while tailoring commercial approaches to each territory. • Managed point-of-sale execution with Trade Marketing (POP materials, in-store demonstrations, promoter programs, launch promotions) and aligned digital campaigns with the Digital Marketing team (social media, influencer initiatives, web strategies). • Drove channel expansion initiatives alongside local KAMs, optimizing retail and distribution networks to improve product availability and brand visibility. • Generated actionable insights on sell-out performance, competitive dynamics, and portfolio mix across key markets, informing regional commercial strategy and portfolio decisions.

• Led end-to-end portfolio strategy and product roadmap for Dell Inspiron and XPS across Latin America, developing launch strategies for 20+ products and driving record sales performance and market-share leadership across multiple markets. • Developed and executed multi-cycle strategic plans aligning product roadmap with market demand and business objectives; defined and tracked KPIs across launch performance, market share, and sell-out — reducing portfolio complexity while maintaining a competitive lineup and achieving optimal cost-efficiency. • Conducted comprehensive market analysis using IDC, Gartner, and internal data sources to identify growth opportunities; resulting commercial actions secured a premier market share position for Dell in Central America. • Coordinated cross-functional teams across marketing, sales, supply chain, and factory — driving successful product launches that placed LATAM among the top-performing regions globally for multiple consecutive quarters. • Negotiated strategic supplier financing arrangements that generated multi-million dollar savings over the period and strengthened price competitiveness against key competitors. • Led internal and external training programs for groups of 100+ participants, including partner and retail teams, to drive sell-out performance and product knowledge.

• Developed comprehensive market analyses leveraging IDC, Gartner, and internal data sources to design commercial strategies and product offerings aligned with customer needs. • Analyzed customer behavior and purchase patterns to inform product offerings and marketing strategies, driving competitiveness and supporting product development decisions. • Migrated manual Excel-based reporting to a self-service Power BI dashboard, reducing report generation time from ~6 hours to ~1 hour and enabling team-wide autonomous access to real-time data — eliminating bottlenecks and accelerating decision-making across the organization. • Led CRM data enrichment initiatives — improving account and contact data quality — which drove substantial increases in sales pipeline conversion and strengthened key customer relationships. • Oversaw budget compliance and resource optimization, consistently delivering key initiatives within allocated resources.

• Managed the complete Order Codes lifecycle to ensure timely product availability across sales and online platforms; recognized as top performer on multiple occasions. • Developed tools to improve product launch visibility and efficiency across the team; awarded the Silver and Gold Awards for Innovation and Outstanding Contributions. • Designed process optimization solutions ensuring accurate inventory management, timely product availability, and enhanced cross-team communication.

• Developed and automated detailed performance reports covering revenue, margin, units sold, and other key metrics — reducing data access time from 2 hours to 10 minutes daily and materially improving market visibility and product tracking. • Built a macro-based tool integrating multiple data sources into a unified product catalog, optimizing the sales process with greater efficiency and accuracy. • Conducted SWOT analyses of Dell's product portfolio to generate targeted marketing strategies and improve competitive positioning.

• Led development and implementation of electronic payment products and card processing solutions, working with partners including MasterCard and regional payment networks. • Managed product P&L controls, ensuring accuracy, efficiency, and on-time delivery of key initiatives. • Administered SAP-based logistics planning and product oversight processes.

• Supported the commercialization of financial products and services, contributing to customer acquisition and retention initiatives within a high-volume retail banking environment. • Managed client accounts and delivered personalized financial advisory, maintaining service quality and compliance standards in daily branch operations.