Developed brand integration strategies, planned and executed team training, coordinated internal and external teams, designed and executed user acquisition, retention, and monetization strategies for Tada Delivery.

Led growth strategies, coordinated multidisciplinary teams, specialized in innovative tactics for user acquisition and retention, digital strategy optimization, and management of external providers.

Generated weekly value reports to optimize content and budget, ensured compliance with global targets, developed continuous improvements within Business Intelligence, and identified opportunities for process evolution.

Performed various functions related to web tagging, benchmark establishment, dashboard creation, and user behavior analysis for website optimization.

Designed project structures, coordinated resources, led project activities, performed discretionary analysis, and monitored project formulation and execution.