-Managed the entire lifecycle of JOY: Ergonomix2 implant our premium product, from conception, forecasting, to market launch, collaborating closely with Research, Development, and Innovation (RDI), L&C, Operations, etc. -Developed and executed the global B2B/B2C marketing strategy focused on the Aesthetic business, aligning with cross-vertical teams all over the world. -Define and track key performance indicators (KPIs) to measure the effectiveness of marketing efforts, making data-driven decisions to optimize campaigns. -Led product launches of JOY in more than 15 countries, launched and transitioned Ergonomiz2® Qid® to Zen globally, and overviewed pricing and inventory strategy. -Brand key spokesperson, giving more than 5 lectures last year, fostering brand credibility and trust among diverse audiences, including healthcare professionals and potential investors.

Led more than 10 projects per quarter related to the global franchise of breast reconstruction & core implants, developed the company blueprint process for go-to-market strategies, co-created the global brand strategy for regions, managed KOL (surgeons) for an educational tour, and coordinated market research efforts.

Created digital strategies, analyzed digital campaigns' success, led digital innovation projects, managed overall agency/client relationship, and achieved significant growth in web traffic, leads, and project delivery success rate.

Led Intelligence, Engagement, and Content teams, planned and executed quantitative and qualitative research, and created collaboratively paid media strategies.

Analyzed data, reports, social media comments, and other cultural and social situations affecting Latin Center, investigated targets' behaviors, and developed the quarterly strategy for the Public Affairs and Communications department on ESG and Corporate Communication for Latin Center.