Drove multi-million-dollar renewals by creating 4 targeted multichannel digital campaigns for key accounts, including Goldman Sachs, Citigroup, J.P. Morgan, Morgan Stanley, BNP Paribas, and UBS. Boosted brand awareness and lead generation by executing three global product campaigns (Wealth Management, FX solutions, FTSE Russell Indices) across social media, programmatic ads, in-app banners, and email. Supported USD $4.5M in potential revenue by developing collateral, presentations, and promotional materials for two high-value RFPs. Increased client engagement and retention by launching and maintaining 18 dedicated websites for key accounts in a multi-million-dollar program. Enhanced campaign performance and strategic decision-making by monitoring and reporting key metrics using Adobe Analytics and Tableau. Strengthened client relationships and business opportunities by leading 8 high-impact events in New York City, London, Bengaluru, and Hong Kong.

Expanded market presence across Central America by planning and coordinating the relaunch of the Toledo brand in Honduras, El Salvador, Guatemala, and Costa Rica. Increased brand visibility and audience engagement by leading the Qatar World Cup communication campaign across the Central American region. Optimized sales strategy and decision-making by maintaining and improving sales-focused dashboards using Microsoft Power BI and SQL databases. Maximized marketing ROI and resource allocation by supervising a USD $2M budget, ensuring the appropriate allocation for three brands.

In charge of creating advertising for social networks of the different products and services offered by the company, conducting monthly webinars, making connections of the links with CRM through Zapier, planning, managing and executing marketing with an internal team, running email marketing campaigns, display campaigns, and social media campaigns connected to sales funnel and CRM pipelines, and executing the Open House campaign for the sale of listings using social media.

Worked with various companies to increase leads and property sales, including larger construction company, liquor company, and hotel sector companies. Configured and analyzed campaigns for different types of companies, managed estimated expenses, and executed various marketing platforms and campaigns on different platforms.

Configured and analyzed campaigns for different types of companies, executed end-to-end process for parts orders, return orders, and quotations, participated in continuous improvement activities, and implemented best practices related to parts administration and email communications to clients.

Drove $9.2 million in deposits by launching targeted referral and loyalty programs for upscale customer segments. Increased product adoption by 31% year over year by creating two financial inclusion programs focused on young people and rural communities through savings account initiatives. Led strategic growth initiatives for retail banking products, overseeing marketing plans, portfolio management, and lifecycle strategies for savings accounts, certificates of deposits, and checking accounts. Expanded the bank’s product offerings by supporting the creation and successful launch of two new savings products. Enhanced customer attraction and retention for the digital savings account by developing client relationship management strategies and executing targeted campaigns across SMS, email, in-app banners, and social media. Boosted brand visibility and revenue by coordinating six large-scale, cross-channel campaigns (Digital, OOH, Newspaper, TV, and Radio) during key market periods. Recognized for innovation as a finalist in an internal hackathon.

Executed local purchasing, issued purchase orders, followed up on orders, coordinated with cluster market area, participated in continuous improvement activities, and implemented best practices related to parts administration and email communications to clients.

Delivered data-driven insights for major companies by leading multi-country market research studies across consumer goods, finance, and telecom in the Caribbean and Central America. Produced 50+ in-depth market research reports, providing strategic recommendations for business growth in the region. Influenced market strategy across seven countries by coordinating monthly research for the alcoholic beverage sector, shaping key business decisions. Managed high-value regional accounts, including AB InBev, Banistmo, Banco Agrícola, Azteca Bank, Promerica Bank, Pepsi, McDonald's, and Claro, driving client satisfaction and business impact. Developed expertise in project management and problem-solving, improving research delivery and client outcomes.