I align the company's strategic vision with a tangible product roadmap, prioritizing initiatives that drive the most significant impact and value. I lead the design and development of groundbreaking solutions to facilitate transactions between businesses of all sizes, from microenterprises to large corporations.

Proactively identified market trends and opportunities to develop innovative, timely products and services tailored to our segment. Led strategic planning and brand management efforts, resulting in increased brand visibility, differentiation, and sales. Drove the design and development of intuitive digital platforms, enhancing user experience and increasing customer engagement.

Leading the marketing strategy for Residential Internet and its commercial integration with Television and Landline services for the region. Presenting proposals that allow improving the user experience and retaining customers. Finding market needs geographically to design and execute infrastructure projects for offering Residential Telecommunication services that enable the growth of the users.