TestGorilla
April 2022 - July 2024
Spearheaded the development of the company's first Go-To-Market (GTM) strategy, overseeing and optimizing performance for a global team. Directed Business Development Representatives, Product Advisors, and Account Executives to drive Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) growth. Established a robust career progression framework and ensured business continuity. During the company's 2 years, grew ARR from €1M to €10M by different channels (Inbound, Outbound, Nearbound). Creation of training program where we moved from feature selling to consultative selling