Plaza Vendome S.A.
September 2018 - November 2020
Creation of campaigns and digital content for luxury jewelry and watches store. Brands to motivate sales. Coordination of content upload and skus to the ecommerce site. In charge of supervising the logistics of product output and improving the user experience. Creation of optimized content for different digital channels such as email marketing, social media, google ads and search for trends that fit the target we are targeting. Contact with brands abroad to coordinate campaigns and guidelines. Digital marketing management of luxury jewelry and watches brands (Bvlgari, Cartier, Omega, Montblanc, etc.). Creation of Segmentation and guidelines in Social Networks and Google ads. Briefing of campaigns and supervision of creative work. Monitoring of metrics and KPIs. Creation of weekly, monthly and annual reports of social media content and ad campaigns. Coordination of events with advertising agency for campaign activations. Management of SAP system. Content planning on social networks for Alhambra Shopping and Directa Credit, email marketing, Meta ads and Google Ads