Simera Professional Key (SPK)

Paola P

Brasil

Marketing Project Specialist

$ 3,100-$ 4,100/month

10+ yrs exp

At Quartile, the focus has been on leading marketing initiatives that broaden our brand's reach and drive lead generation. Our team has executed over 20 events and trade shows, enhancing Quartile's industry presence and fostering robust client relationships. With skills in content creation and user experience writing, I've contributed to the development of engaging social media posts, digital ads, and landing pages that resonate with our target audience. Previously, as a Senior Copywriter, my r…

Skills

  • Agile Project Management
  • B2B Marketing
  • Digital Marketing
  • Product Management
  • Project Management
  • SEO
  • Social Media
  • B2C Marketing
  • Content Creation
  • CRM
  • Digital Project Management
  • Marketing
  • Paid Media Management
  • Production Management
  • Social Media Management
  • Team Leadership
  • Social Media Copy

Paola P

Brasil

Marketing Project Specialist

$ 3,100-$ 4,100/month

10+ yrs exp

At Quartile, the focus has been on leading marketing initiatives that broaden our brand's reach and drive lead generation. Our team has executed over 20 events and trade shows, enhancing Quartile's industry presence and fostering robust client relationships. With skills in content creation and user experience writing, I've contributed to the development of engaging social media posts, digital ads, and landing pages that resonate with our target audience. Previously, as a Senior Copywriter, my r…

Skills

  • Agile Project Management
  • B2B Marketing
  • Digital Marketing
  • Product Management
  • Project Management
  • SEO
  • Social Media
  • B2C Marketing
  • Content Creation
  • CRM
  • Digital Project Management
  • Marketing
  • Paid Media Management
  • Production Management
  • Social Media Management
  • Team Leadership
  • Social Media Copy

Marketing Project Specialist

QUARTILE
September 2022 - June 2024

Led and managed marketing projects, events, trade shows, brand reputation, social media, and content optimization for the Quartile brand. Support Endo marketing efforts and part of the Wellness Committee. Strengthened brand presence by participating in over 20 key events in the Retail, Retail Media, and Digital Advertising sectors. Organized and launched the Benchmark Report, a comprehensive analysis of digital ad performance and trends across Google, Amazon, Meta, and Walmart. Coordinated successful case submissions for the Amazon Ads Partner Awards.

Communication and Marketing Manager

DOXT Health (Startup)
January 2021 - September 2022

Structured, led, and managed the Marketing Team. Responsible for Project Management, Team Leadership, B2B, and growth strategies. Led the company's rebranding, exceeding OKRs for online presence growth and employee engagement. Managed special projects outside of marketing, including 'Com, sigo' and 'Estar Bem'.

Senior Copywriter

STORICA MEDIA (Publicity Agency)
January 2019 - December 2020

Created content for Social Media, Landing Pages, Ads, E-Books, and Websites. Responsible for Social Media planning for more than 10 clients. Achieved significant results for clients, such as: • Client A: More than 20,000 new followers across combined social media platforms (Facebook, Instagram, LinkedIn, Twitter, and YouTube) • Client B: 400% increase in revenue from digital channels. ROAS of 15x the amount invested. Strengthened the brand's digital presence.

Social Media Manager

GINA VON HERTWIG (PR Agency)
January 2018 - November 2018

Developed media planning and executed strategies for different stages of the consumer journey. Implemented a new social media customer service system (SAC 2.0) and changed content strategy to increase engagement.

Editor-in-chief and Reporter

GOSTO Magazine
January 2016 - December 2018

Led and managed a team of reporters, freelancers, and designers. Managed digital marketing strategies and implemented special projects. Revamped the GOSTO Portal and led the launch of GOSTO Negócios Portal. Implemented a new digital marketing strategy in partnership with influencers.

Copywriter

GRAND CRU (E-commerce)
January 2015 - December 2016

Created content for Social Media, Landing Pages, Ads, and e-commerce, focused on SEO. Improved the wine club's logistics and subscriber communication. Reviewed and reorganized the campaign launch process on the website and social media.

Editor and Intern

UOL (News Website)
January 2013 - December 2015

Supported Content Quality Projects, monitored journalistic coverage, and participated in the structuring of new sections. Helped develop a more intuitive Internal Error Notification and Monitoring System. Participated in the structuring of a new Opinion Editorial Office section.