Managed the global user community with a focus on Brazilian users, serving as the primary liaison to Brazilian guilds and strengthening strategic partnerships. Organized and promoted partner game events and international tournaments with substantial player participation and significant prize pools. Moderated social channels on Discord and Telegram, engaging with users by responding to inquiries, opening support tickets, and maintaining community health. Facilitated a 300% growth in the Brazilian user base within less than two months through targeted community engagement and relationship building. Acted as the key point of contact for community feedback, enabling ongoing improvements in user experience and platform adoption.

Mapped trends, benchmarked competitors and defined target segments across Brazil, the US, Philippines and India to inform user acquisition and content strategies. Launched 20+ paid campaigns in six months with budgets under $200 each, driving over 1K installs for Mysterious Restaurant in Brazil at a low CPI ($0.12 - $0.14) and install rate above 40%. For Pocket Museum (US), cut CPI by ~35%, lowered CPM by ~27% and boosted install rate by 21% through creative, copy and targeting optimizations. Owned end-to-end organic and paid campaign planning, briefing creative, overseeing copy and video assets, and project-managing rollout across socials and advertising channels. Crafted engaging social posts, graphics and video scripts; built and nurtured communities on Discord, Reddit and Twitter; fostered active player dialogue through comments and DMs. Developed and deployed email drips for game updates, events and promos; identified and onboarded gaming influencers and bloggers for reviews and co-marketing. Built a custom dashboard in Google Sheets to track key KPIs by app, region and campaign type, using A/B tests and iterative tweaks to maximize ROI. Monitored peer studios’ marketing tactics to uncover differentiation opportunities and refine positioning in each market.

Managed a cross-functional team for The History Channel Brasil, overseeing ideation, scriptwriting, design and publishing to hit engagement and revenue targets. Architected and executed a data-driven editorial calendar across Instagram, YouTube and Facebook, driving Instagram from 412K to 546K followers (↑ 32.7%) and 7.96 million content interactions (↑ 293.7%) through optimized carousels, Reels and Stories (2025). Spearheaded an SEO and tagging overhaul that boosted the YouTube channel to 98.2 million views over 90 days (↑ 49%), 21.2 million watch hours (↑ 116%) and +158.7K subscribers (↑ 65%), while securing key videos in top Google search results. Collaborated with video producers to launch engaging short-form series, concepting and scripting 20+ original vertical videos that increased average view duration by 18%. Optimized video strategy and experimented with new YouTube features, contributing to an estimated $137,000 in ad revenue in the last quarter. Leveraged weekly analytics deep-dives to refine content pillars and creative hooks, improving retention and subscriber lifetime value across all platforms.

Owned end-to-end management of The History Channel Brasil's Instagram account, crafting and enforcing voice, visual guidelines and community standards. Built a data-informed editorial calendar integrating SEO research, trending hashtags and keyword insights to boost organic reach and content discoverability. Wrote and edited all copy for captions, carousels, stories and short-form video scripts, applying persuasive copywriting techniques to drive engagement. Collaborated with design and video teams on creative briefs, ensuring every asset aligned with content strategy and brand storytelling goals. Conducted social listening and trend analysis to identify emerging formats and conversation opportunities, rapidly adapting content to spark audience interaction. Developed and executed organic campaigns for show premieres, defining audience, setting KPIs and writing high-impact ad copy. Tracked performance with analytics tools, generating weekly reports on engagement, follower growth and content ROI, iterating strategies based on insights.

Managed multiple brand accounts like Instax Brasil, Fujifilm, XSeries, Microsoft; maintaining consistent tone and visual identity. Built and managed editorial calendars, planned organic content and wrote concise copy. Deployed and monitored posts via Mlabs, Etus and Facebook Business Suite, optimizing publish times. Used Instagram Insights and Meta Business Suite for social listening and performance tracking. Localized and translated English assets into Brazilian Portuguese for Microsoft Teams, 365, Blog and Build. Adapted global campaigns to local context, preserving brand voice and technical accuracy. Created creative briefs for visual and video teams, guiding asset production with clear messaging.

Planned and wrote organic content for 30+ brands spanning tech, entertainment, real estate, restaurants, education and more. Created engaging assets: feeds, stories, videos, banners, tailored to each audience and emerging digital trends. Developed and maintained editorial calendars; scheduled and monitored posts using Mlabs, Etus, Meta Suite, and other tools for scheduling and social listening. Crafted and executed targeted ad campaigns, defining audience segments and persuasive ad copy. Kept a pulse on the latest social media trends to continually boost audience engagement. Produced compelling copy for all formats and handled on-site photography of products, events and construction projects. Monitored real-time performance via DashGoo dashboards, extracting actionable insights for continuous optimization.

6 months internship in Social Media; planning and writing organic content for multiple accounts; creating engaging content in multiple formats, including images, stories, videos, banners and others; scheduling and social listening tools.