Simera Professional Key (SPK)

Leonardo F

Brasil

Google Ads Performance Marketing Specialist

$ 3,100-$ 4,100/month

4 yrs exp

Brazilian and Italian citizen, 27 years old, available to work immediatellyMedia Buyer with 5 years of experience that has already managed more than 11 million of dollars and generated more than 480 thousand leads through paid media platforms such as Facebook Ads and Google Ads. Strong understanding of the paid advertising ecosystem and large experience growing paid media campaigns to hit CPA, ROI, spend, engagement goals and others performance KPI's. Solid data analysis skills, and experience w…

Skills

  • Copywriting
  • Digital Marketing
  • Email Marketing
  • Facebook Ads
  • Google Ads
  • Google Analytics
  • SEO
  • Wordpress
  • Elementor
  • Google AdMob
  • Google Adwords
  • Google Data Studio
  • Instagram Ads
  • Linkedin Ads
  • Microsoft Office 365
  • Microsoft Office Suite
  • Tik Tok Ads
  • YouTube Ads
  • Google Tag Manager
  • SEO Copywriting
  • Google Analytics
  • Instagram
  • Ad Copywriting

Leonardo F

Brasil

Google Ads Performance Marketing Specialist

$ 3,100-$ 4,100/month

4 yrs exp

Brazilian and Italian citizen, 27 years old, available to work immediatellyMedia Buyer with 5 years of experience that has already managed more than 11 million of dollars and generated more than 480 thousand leads through paid media platforms such as Facebook Ads and Google Ads. Strong understanding of the paid advertising ecosystem and large experience growing paid media campaigns to hit CPA, ROI, spend, engagement goals and others performance KPI's. Solid data analysis skills, and experience w…

Skills

  • Copywriting
  • Digital Marketing
  • Email Marketing
  • Facebook Ads
  • Google Ads
  • Google Analytics
  • SEO
  • Wordpress
  • Elementor
  • Google AdMob
  • Google Adwords
  • Google Data Studio
  • Instagram Ads
  • Linkedin Ads
  • Microsoft Office 365
  • Microsoft Office Suite
  • Tik Tok Ads
  • YouTube Ads
  • Google Tag Manager
  • SEO Copywriting
  • Google Analytics
  • Instagram
  • Ad Copywriting

Google Ads Performance Marketing Specialist

MasterClass
May 2023 - June 2024

Set up, managed and optimized paid media campaigns using Google Ads which directly helped to increased company in-platform revenue by 51.8% in 2023. Created, planned and executed digital marketing campaigns that achieved 26.06% more ROAS comparing to 2023 while still reducing CPA by 44.58%. Contributed to managing an average budget of over US $400,000 per month, totaling more than US $11.3 million in Google Ads platform. Monitored dashboards in data tools as Google Looker Studio to analyze campaign performance data to achieve KPI targets. Worked with product team to monitor Website and landing page performance. Generated and prepared weekly KPI reports.

Media Buyer

ATOM
July 2021 - May 2023

Set up, managed and optimized paid media campaigns using Google Ads and Facebook Ads (Meta Ads) which directly helped to increased company net profit by 65% and increased revenue by 28% in 2022. Created, planned and executed digital marketing campaigns using Jeff Walker's Product Launch Formula strategy that achieved 300% ROAS and generated over 471k leads while still reducing CPL by 10%. Experienced managing average of US $71,000+ per month and spending over US $1.3+ million in ads platforms. Set up and monitored dashboards in data tools as Google Data Studio to analyze campaign performance data to achieve KPI targets. Collaborated with creative teams to developed effective ad creatives that resonate with target audience.

Digital Marketing Analyst, B2B & B2C

7waves
April 2021 - June 2021

Planned and executed growth marketing strategies such as SEO, social media, paid media, product and others to spread the 7waves brand. Developed, implemented and monitored Social Media strategies with a focus on the corporate segment. Created and monitored different lead generation strategies. Understood the market, customer profile, customer journey and all contact points.

Paid Media Specialist

Nova Fala Digital Agency
February 2020 - September 2020

Created and managed average of US $41,000+ per month and spent over US $281k on advertising platforms such as Facebook Ads, Instagram Ads, Google Ads and YouTube Ads. Set up and optimized ad campaigns to generate leads in the online coaching/digital products space, using Jeff Walker's Product Launch Formula strategy. Worked with copywriting team to create and schedule email marketing campaigns.

Facebook Ads and Google Ads Media Buyer

Wys Agency
November 2019 - February 2020

Executed search engine marketing campaigns across Facebook Ads, Google Ads, LinkedIn Ads and Twitter Ads. Managed and analyzed ad clients accounts from different areas such as local businesses and e-commerces. Created paid media performance reports and presented to key stakeholders. Had meetings with clients to determine their goals and budget.