Analyzed social media data to identify key trends and insights, resulting in improved marketing strategies. Collaborated with internal teams to ensure messages are consistent across all channels. Utilized social media automation tools to increase efficiency such as Vista Social and VidIQ. Elaborated Social Media Calendars and planned posting for different stakeholders over multiple platforms. Creative Social Strategy

Coordinated production schedules to ensure timely delivery of all video content for branded and white label. Assisted in the entire production process, from ideation and planning to final delivery. Assisted in budget planning and tracked expenses related to branded content and white label. Identified cost-effective solutions to optimize resources while maintaining quality. Coordinated and supported editorial events, such as webinars, conferences, or product launches. Developed and implemented a comprehensive post-production evaluation process to ensure continuous improvement

Develop creative video concepts and copies that align with our brand's wellness-focused messaging. Supervise all aspects of video and photo production, including shooting, budgeting, editing, and post-production. Ensure that all content maintains a consistent brand image and messaging across different platforms. Collaborate with cross-functional teams, including marketing, design, and product development, to create effective video and still campaigns. Utilized a range of digital effects and post-production techniques to enhance the visuals of the film

Monitored and prioritized requests from various teams within Konfío and delivered them to the respective Marketing Area. Provided creative strategy and briefing, leveraging strong creative thinking and problem-solving skills. Collaborated with internal stakeholders to develop and execute marketing campaigns aligned with company goals.

Developed creative strategies, managed production teams, and directed the shooting of commercials, spots, and interviews.