Developed and implemented strategic marketing initiatives to drive digital sales growth, resulting in a 54% revenue increase for the newly launched smart lock product line. Led a team focused on enhancing the customer buying experience by proposing and implementing improved customer service standards and website/e-commerce development. Oversaw content and overall marketing strategies, ensuring alignment with business objectives and target audiences. Successfully navigated multicultural business environments, evidenced by a trip to China where deals were secured for new product lines, expanding the company's offerings. Managed lead generation for the smart lock launch, ensuring a steady pipeline of potential customers.