Identification and prospecting of potential clients for the sales team. Research and qualification of leads, initial contact through calls, emails or messages, and scheduling meetings for sales executives, using CRM and automation tools to monitor and analyze performance in the sales process. Outbound Communication, Follow-Up, Data Management.

• Business Strategy & Leadership: Designed and implemented the long-term strategic vision for UFF Nutrition, ensuring sustainable growth and market differentiation. • Network Expansion: Built and managed a robust network of distributors, ensuring alignment with the company's values and quality standards. • Financial Oversight: Developed and optimized the financial model to maximize profitability and maintain operational efficiency. • Training & Development: Conducted regular training sessions for new and existing distributors, focusing on sales strategies, customer service, and product knowledge. • Brand Development: Spearheaded branding initiatives, establishing UFF Nutrition as a trusted name in healthy nutrition solutions. Achievements: Opening of 28 new distributors.

Sales of storage solutions, ERP solutions, B2B solutions, and technical consulting. Strategic alliances with business partners: SAP, EMC, Cibercom, Procibernética, IMG.

Sales through distribution channels for major clients: ETB, CEET, CONAVI, ALMACENES ÉXITO, ECOPETROL. Sectors: Telecommunications, Banking, Oil & Gas. Management of channels, marketing, and support: UNISYS, NCR, DELL, CIBERCOM, INTESA, SIEMENS.

Responsible for sales and development of DATACEL. Management of specialized distributors and distribution channels. Responsible for Comcel’s Service and Technical Laboratory. Management and control of Comcel’s Technical Service Centers nationwide and warranty policies for cellular equipment.

Responsible for Comcel’s distribution network in Bogotá.

Responsible for Comcel’s distribution network outside Bogotá: Santanderes, Boyacá, Huila, Tolima, Casanare, New Departments, San Andrés Island, Cundinamarca, Arauca, and Meta.

Responsible for the commercial development of distributors. Commercial, financial, and administrative advisory for the proper operation of the distributor. Setup of new distribution channels.

Responsible for meeting the sales budget for cellular telephony at the corporate level and for large clients. Market analysis and sales strategies in the communications segment. Coordination with the distribution network for large clients.

Responsible for direct sales of Sprint’s data transmission products, dedicated data channels. Technical and commercial support to large clients. Supervision of the sales team. Development of new products, pricing, marketing.