Brief/Project: Online brand selling low-carb and diabetic-friendly snacks in the US health food market PPC Ads Strategist for Google and Meta Ads Co-responsible for implementing message strategy and crafting content creatives. I contributed to launching cost-efficient ROAS for outbound acquisition campaigns Stacks: Meta Ads and Commerce Manager, Google Ads, GA4, GTM, Looker Studio, Microsoft List, Miro

Brief/Project: E-commerce brand for health solution and well-being of for Pets Responsible for developing and executing cost-efficient E-mail marketing campaigns Email design and message optimization and email copywriting frameworks Contributed to promote brand's portfolio of products, grow customer list and support brand awareness Stacks: Adobe Marketo, Figma, Microsoft List, Google Analytics 4, Excel

Led and managed email marketing coordination to support cross-channel sales and integrated marketing strategies, consistently driving month-to-month growth, and supporting the sales cycle and customer buying journey while promoting the brand’s portfolio of products and solutions. Expertise in responsive emails, email design, deliverability and dark mode optimization best practices. Deciding on email copywriting frameworks, A/B testing, implemented email funnels and onboarding sequences. Created analytics datasets to facilitate real-time visualization of key results, track performance metrics, and monitor email deliverability, opens, clicks, click-through rates, and conversions, gaining insights to set up roadmaps for streamlining potential and optimized segmented funnels Work cross-functionally with the Sales, Marketing and Customer Success teams to better streamline integrated marketing efforts.

Developed operations and quality assurance related OKR's and KPIs Optimized ticket backlog by assigning tiers to ensure project and time delivery I helped to consolidate internal access to Knowledge Base and facilite support team adoption for bestpractices within Meta Blueprint guidelines.