Spearheaded the establishment of a pioneering digital media platform, Propergaanda, as a co-founder. Instrumental in securing initial funding and assembling a foundational team. Orchestrated and executed a diverse array of events, including comedy nights and merchandise sales, to enhance brand visibility and engagement for Propergaanda. Recognized as a featured facilitator on the prestigious Shiftbalance spotlight series, showcasing expertise and leadership within the industry. Demonstrated adept management skills by effectively overseeing multiple teams and driving business growth initiatives for Gillan.co. Lead the conceptualization and creation of high-impact infographics, strategically crafted to distill complex information into visually engaging narratives, enhancing audience understanding and retention. Develop comprehensive brand identities and visual systems that reflect client values and resonate with target audiences. Drive the design process for Shift balance (SB) proposals, meticulously ensuring seamless content editing and presentation, while maintaining a cohesive visual identity that resonates with target audiences. Craft dynamic and attention-grabbing GIFs that inject vitality into brand storytelling, amplifying SB's online presence and fostering a deeper emotional connection with the audience. Champion the design and optimization of website assets, leveraging user-centric design principles to create intuitive and visually compelling digital experiences.

Elevated the Upwork profile success rate from 92% to 98% through strategic optimization, meticulous client engagement, and the implementation of tailored solutions, resulting in enhanced client satisfaction and increased project acquisition. Pioneered innovative approaches to cover letter writing, resulting in a heightened client acquisition rate by effectively highlighting Gillan E Solutions' unique value propositions. Produced compelling and impactful content across various platforms, including website copy, blog posts, and marketing materials, effectively communicating Gillan E Solutions' brand messaging and value proposition to target audiences. Managed and curated social media channels to foster brand visibility, engagement, and community growth, implementing creative and strategic initiatives to enhance brand presence and drive audience interaction and loyalty.

Spearheaded the development of Proper Gaanda's distinctive branding and visual identity, employing strategic graphic design principles to create a compelling and cohesive brand image that resonated with target audiences. Successfully expanded the business footprint through strategic initiatives, securing initial government funding to fuel growth and development. Drove content creation efforts, producing engaging and thought-provoking content across various mediums, including articles, videos, and multimedia presentations, to cultivate a loyal and engaged audience base. Coordinated branding and design initiatives to establish Proper Gaanda as a leading media platform, resulting in increased brand awareness and audience engagement. Formulated and executed strategic plans for business growth and expansion, identifying new market opportunities, forging strategic partnerships.

Orchestrated end-to-end design processes from conceptualization to execution, ensuring alignment with brand guidelines and market demands. Produced captivating visual assets including illustrations and infographics to convey complex concepts and enhance brand storytelling. Conducted comprehensive trend research and forecasting to anticipate and capitalize on emerging fashion trends in denim, enabling proactive adaptation and innovation.