Responsible for performance and paid media marketing for SEA region and new markets and currently ZA region. Created and executed a strong performance marketing strategy and execution for clients. Managed, executed, and analyzed paid media campaigns and budgets. Collaborated with copywriters and designers to drive marketing projects from idea to completion. Determined target audiences and chose the most effective media platforms to reach them. Evaluated the success of campaigns and made necessary changes. Kept an eye on market changes and trends. Sustained communication with stakeholders and sales representatives.

Created and executed a strong performance marketing strategy and execution for clients in the MEA region. Maintained 5x less CPL vs. more mature regions for LinkedIn marketing. Delivered the company’s first 3 biggest MEA region clients via paid channels. Developed and managed digital prospecting and remarketing campaigns across all essential lead generation and digital marketing platforms. Focused on multiple essential B2B lead generation platforms. Drove strong ROI and efficient customer acquisition cost (CAC) by managing budgets and campaigns across all channels. Ensured successful KPI planning, execution, and optimization via paid, organic, and owned media channels. Continued to meet or exceed established critical metrics by identifying and testing new channels.

Planned and managed online casino brand, affiliate site, and fun play site ad campaigns for multiple regions. Conducted digital marketing research and development. Regularly communicated with stakeholders and marketing platforms on licensing and regulations. Planned, briefed, implemented, and optimized digital campaigns across PPC, display, social, and video. Conducted A/B testing on traditional and new marketing platforms. Provided insights and reports to improve KPIs. Promoted company competitiveness through consistent competitor analysis and reporting.

Coordinated, implemented, and managed brand-sensitive campaigns. Planned, implemented, and optimized display, search, social media, and video campaigns. Collaborated with digital strategists on campaign strategies. Strategized new ad copy tactics, approaches, CTA variations, and KPIs. Tested and optimized ad copy with A/B and multivariate tests. Presented concise, accurate, and comprehensive campaign performance data. Measured the main KPI on web and social platforms and client tag management systems. Managed by pixel implementation and QA.

Achieved 100% ROI in first-time markets and increased New Zealand player lifetime value. Responsible for over 40 clients and a team of 3 junior campaign managers. Managed projects and accounts daily. Oversaw project resources and assisted with managing freelance requirements. Led and coordinated campaigns from their initial stages to delivery. Monitored traffic processes and recommended practice improvements. Maximized results across all media campaigns and channels and calculated achievable KPIs based on industry trends.

Responsible for day-to-day campaign management. Assisted in designing the company’s new website and managed WordPress content and campaign optimization. Set up Google and Facebook accounts, managed Facebook, and translated and simplified requirements and tasks. Monitored and maintained digital software and reporting platforms and managed back end administration.

Responsible for systems specification, functional design preparations, and 1st and 2nd line IT and call center support. Managed website and content design, cloud and mobile systems, and Windows Server, Unix, and Linux administration. Handled customer service tasks and processed orders, forms, applications, and information requests.