Planned and executed SEO & SEM marketing campaigns for conversions and awareness, obtaining high conversion rates on Google Ads of +20% for conversion (purchase-only) campaigns. Coordinating successfully internal projects with team members and external agencies for multiple projects like UX web and app overhaul, social media strategies and newsletter content and optimization. Landing page creation based on keyword research for top-of-funnel and middle-of-funnel acquisition. Develop and manage user segments and email lists for targeted, regular communications sent to diverse user groups on a weekly or monthly basis with an average open rate of 16% for a list of more than 1 million contacts.

Coordinating with American clients and coworkers to ensure a successful implementation and creation of website based on their objectives. Worked closely with clients to communicate opportunities for improvement in their website. Creating websites in WordPress as well as researching and implementing SEO practices to improve organic positioning in Google. Executing Google Ads strategies based on conversions like form submissions, calls or purchases with conversion rates of +20%.

Collaboration with European teams for updates on digital and print media. In charge of the e-commerce website redesign by applying innovative design. Website maintenance and coordination with IT for technical issues.