Owned end-to-end client delivery and performance strategy across multiple accounts, acting as the primary point of contact. Managed operational delivery for 7+ clients, coordinating workloads across internal teams and contractors using standardized workflows. Automated reporting and internal tracking, improving data reliability and reducing manual overhead. Led high-impact campaign execution, delivering 16x ROAS during BFCM and generating $12K in monthly revenue growth for a Shopify client. Partnered with clients to align paid media strategy with broader business goals, including retention, LTV, and full-funnel performance.

Led end-to-end paid media strategy, including audience segmentation, creative direction, and funnel optimization. Planned and managed multi-platform advertising campaigns for +10 US-based clients, achieving an average x5 ROAS across the portfolio. Acted as the primary client-facing lead, translating performance data into clear, actionable insights and recommendations.

- Led end-to-end paid media strategy, including audience segmentation, creative direction, and funnel optimization. - Planned and managed multi-platform advertising campaigns for +10 US-based clients, achieving an average x5 ROAS across the portfolio. - Acted as the primary client-facing lead, translating performance data into clear, actionable insights and recommendations

- Executed and managed daily ad operations across multiple platforms, improving ROI and engagement through data driven testing. - Built and automated monthly performance reports, enabling faster decision-making and clearer client communication. - Conducted market research and copywriting to support targeted, high-performing ad creatives.

Executed and managed daily ad operations across multiple platforms, improving ROI and engagement through data-driven testing. Built and automated monthly performance reports, enabling faster decision-making and clearer client communication. Conducted market research and copywriting to support targeted, high-performing ad creatives.

- Directed digital marketing strategies and leveraged no-code platforms such as Manychat and Hubspot to build and optimize marketing automation funnels, resulting in a 52% increase in student registrations and a 63% reduction in CPA. - Implemented tracking and automation systems, shortening customer response time by 90% and reducing non-payment instances by 20%. - Managed a team in sales and customer service (6 people), fostering strong relationships with customers and suppliers, significantly contributing to revenue growth and service excellence.

Led a team of 10, optimizing lead generation strategies that significantly improved team performance and process efficiency.