Strategically planned and managed multi-platform advertising campaigns, achieving an average 10% ROAS increase. Oversaw client relationships and collaborated with design, analytics, SEO, email marketing, and organic teams to ensure unified marketing strategy and funnel optimization. Automated performance reports using Looker Studio, focusing on data analysis and actionable insights. Leveraged AI-driven tools to optimize ad content and campaign performance.

- Executed and managed daily ad operations across multiple platforms, using data to optimize campaigns to improve ROI and engagement metrics. - Created detailed monthly reports on ads performance, including key metrics and recommendations. - Conducted market research and copywriting to design engaging and targeted ads, enhancing campaign effectiveness and audience engagement through personalized messaging.

- Directed digital marketing strategies and leveraged no-code platforms t such as Manychat and Hubspot to build and optimize marketing automation funnels, resulting in a 52% increase in student registrations and a 63% reduction in CPA. - Implemented tracking and automation systems, shortening customer response time by 90% and reducing non-payment instances by 20%. - Managed a team in sales and customer service (6 people), fostering strong relationships with customers and suppliers, significantly contributing to revenue growth and service excellence.

Led a team of 10, optimizing lead generation strategies that significantly improved team performance and process efficiency.