• Responsible for designing advertising material for social media, primarily focused on the restaurant industry. • Photo editing for social media posts. • Creation of logos and definition of graphic identity. • Video editing with a primary focus on reels and TikTok. • Creation of digital and printed menus for restaurants.

In charge of the banner department (2) for Walmart Central America. Among the responsibilities of the position are: • Coordinating with other team leaders from the supermarket, warehouse, and Walmart subdivisions to ensure consistency in visual communication across the client's different brands. • Managing the weekly update of banners on the website for the supermarket and Walmart Central America sub-brands. • Coordinating with the team to design banners through a project management system. • Performing quality control of designs produced by the team. • Optimizing banner creation processes to ensure timely delivery of designs for internal client review and publication on websites. • Keeping client-provided inputs updated within the global components of Figma.

In charge of the production team ((2) content managers, (2) designers, (3) developers, (3) HubSpot implementers, and (1) Campaign Manager) responsible for the company's recurring accounts. Under the agile methodology of SCRUM, the following functions were carried out: • Assisting as Scrum Master to the production team to remove obstacles identified in the daily stand-ups. • Leading weekly sprint sessions with each account manager responsible for the accounts. • Leading the retrospective session, informing stakeholders of improvement opportunities identified in the sprint. • Coordinating the team's workload and workflow within the clients (15) and projects worked on simultaneously. • Providing technical support for team doubts on topics related to DNS connections, HubSpot, and domain connection. • Ensuring the delivery of requirements on time by coordinating with account managers the campaign activation times. • Implementing strategic actions within HubSpot in temporary services. • Proposing improvements in internal processes and diagramming to present to clients. • Training the design team on time optimization and HubSpot utilization. • Tracking profitability of ongoing services in the project management tool based on the team's worked hours. • Proposing improvements to optimize the production team's productivity. • Establishing and monitoring the production team's OKRs. • Providing support in client sessions where technical HubSpot support is needed or validating the scope of contracted services.

•Responsible for developing strategies to address visual communication challenges. These strategies are generated through the study of buyer personas, buyer journeys, and empathy maps to define the digital products to be created. Among these digital products are: • Design of Landing pages and websites. • Design of materials for organic social media. • Design of materials for advertising campaigns on Facebook and LinkedIn Ads. • Layout of digital ebooks. • Design of calculators, tests, and custom conversion pages. • Brand design. • Video editing. • Design of printed materials

Responsible for designing advertising material for social media and printed materials in coordination with the communication department. Among the main materials produced are: • Social Media: Informative posts, photo editing, branding of photographs. • Printed Materials: Informative flyers, brochures, and internal documents.

Redesign project of the interface for the Álvaro Argüello Hurtado S.J. bookstore catalog. The project was carried out in collaboration with the institution's internal development team.

Community Management: • Responsible for content planning, design creation, and posting of content logs on clients' social media networks. • Monitoring user interaction to address inquiries about clients' products and services. Graphic Designer: • Creation of advertising materials optimized for laser and offset printing. • Designs for banners, brochures, banners, menus for restaurants, among others. • Design of large-scale materials optimized for printing (billboards, bus backs, etc).

• Responsible for creating promotional print and digital materials for internal and external training sessions. • Layout of documents for remote testing through interactive PDFs. • Creation of materials for digital media and mass email campaigns. • Materials optimized for the website